B2B data glossary Definition

Business to Customer

Business to Customer (B2C) refers to the process of selling products or services directly from a business to the end consumer.

Updated
Try the app free
or use it in
Google Sheets
Claude
API
4.6 / 5 on Google Workspace Marketplace4.5 / 5 on G2254 upvotes on Product Hunt
Part 1 / 3

Definition

Definition: Business to Customer

Business to Customer (B2C) refers to the process of selling products or services directly from a business to the end consumer. In the realm of digital marketing and sales automation, B2C is crucial as it encompasses the strategies and technologies businesses use to engage, convert, and retain individual customers. These strategies may include personalized email campaigns, AI-driven recommendations, and seamless online shopping experiences. B2C models rely heavily on data enrichment to better understand consumer preferences, behaviors, and demographics, enabling businesses to tailor their offerings effectively. By leveraging data-driven insights, companies can enhance customer satisfaction, increase sales conversion rates, and foster customer loyalty. In today's competitive market landscape, mastering B2C interactions is essential for businesses seeking to maximize their reach and impact in the consumer sector.

Part 2 / 3

Example

Example of Business to Customer

For example, an online clothing retailer like Zara uses a B2C approach when they collect browsing data from their website visitors to create personalized email campaigns. When a customer views several denim items but doesn't purchase, Zara might automatically send them a targeted email showcasing their newest jean styles along with a limited-time discount code. This B2C interaction leverages data enrichment (combining browsing history with previous purchase behavior) to deliver a timely, relevant message directly to the individual consumer, increasing the likelihood of conversion while enhancing the customer's shopping experience.

Why teams choose Derrick.

Powerful features that save time and boost your sales pipeline.

ENRICHMENT

100+ data points on companies & leads.

AI POWERED

Built-in AI, no separate subscription.

FOUR SURFACES

The web app, Google Sheets, your AI assistant, or the API.

BEST VALUE

Same quality data, for a fraction of the cost.

From a search to a campaign, in one place

The four steps Derrick covers in the web app, and the features behind each one.

Data-Enrichment

Find exactly what you need with our comprehensive workflow library.

I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

The right profile, plus what it says: title, tenure, skills.

From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to find

company data

Name, headcount, location, website, funding.

From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to find

LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
Start enriching LinkedIn profiles today

Open the Derrick web app, import a LinkedIn search or your own list, nothing to install. The free plan gives you 100 credits every month, no credit card.

Try the app free
or use it in
Google Sheets
Claude
API
100 credits free every month
1 credit per LinkedIn profile imported
5 credits per email found (paid plans)