ENRICHMENT
B2B data glossary 682 terms
This glossary is your go-to reference for understanding the core concepts of data enrichment. Whether you're working in marketing, sales, customer success, or data engineering, this curated list of 682+ terms covers everything from API-based enrichment to real-time data scoring.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →Browse A-Z
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In-depth guides
Long-form entries: how the concept works, real examples, why it matters and the common mistakes.
FAQ
A data-enrichment glossary is a single reference for the vocabulary that B2B sales, marketing-ops, RevOps, customer-success and data-engineering teams use day to day. This Derrick glossary covers 682 terms, from API-based enrichment to real-time lead scoring, ICP to MQL, intent data to firmographics. Each entry gives a plain-English definition, an example and links to related terms.
Anyone whose work touches contact and account data: outbound SDRs picking the right enrichment provider, RevOps owning the CRM scoring model, marketing-ops segmenting audiences, customer-success teams renewing accounts. The glossary is the shared map: everyone gets the same definition of 'firmographic', 'intent', 'lead source' or 'TAM' before the meeting starts.
Terms are tied to the enrichment work they describe. We don't just define ICP: we link to the enrichment workflows that build and refresh an ICP list. We don't just define 'work email': we link to the feature that finds it, in the Derrick web app, in Google Sheets, in Claude (MCP) or through the API.
Yes. All 682 entries are open-access, no paywall, no email gate. The free Derrick plan (100 credits every month, no credit card) lets you try the workflows referenced in each entry in the Derrick web app, nothing to install.
Entries are revisited when the practice or the tooling behind a term changes. Each definition page shows the date of its last real update, so you can see how fresh it is.
Drop us a note via the contact form. We review every suggestion and add the terms that have real search demand and a clear link to B2B sales or data work.
Powerful features that save time and boost your sales pipeline.
The four steps Derrick covers in the web app, and the features behind each one.
A name, a plain-language description, a Sales Navigator search, an area on Google Maps, a NAF code: wherever you start from, the rows land in your list.
Verified email and direct mobile first, then the profile, the company, the tech stack and the public contact details on the website. A multi-source lookup: the first confident source wins.
From your list, from your AI assistant or from your own code: the list goes to your outreach tool, or to anything wired to the API.
A job change, a funding round, a hiring spree, a new tool in the stack: track your accounts and your leads, and get the alert the moment the signal fires.
Customer stories
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Find exactly what you need with our comprehensive workflow library.
Work addresses, checked before they land in your sequence.
From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to findDirect dials and company lines, not a switchboard.
From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to findThe right profile, plus what it says: title, tenure, skills.
From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to findName, headcount, location, website, funding.
From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to findA company page read in full: industry, size, followers.
From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to findThe CMS, the CRM, the analytics a site runs on.
From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →No setup, no onboarding call, nothing to migrate. Add Derrick where you already work, build a list or enrich your own, free to start.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →