B2B data glossary Definition

SEO

SEO is the practice of enhancing a website's visibility on search engines to attract organic traffic.

Updated
Try the app free
or use it in
Google Sheets
Claude
API
4.6 / 5 on Google Workspace Marketplace4.5 / 5 on G2254 upvotes on Product Hunt
Part 1 / 3

Definition

Definition: SEO

SEO (Search Engine Optimization): SEO is the practice of enhancing a website's visibility on search engines to attract organic traffic. Search Engine Optimization involves optimizing various aspects of a website, such as its content, structure, and technical elements, to improve its ranking on search engine results pages (SERPs). The goal of SEO is to make a site more visible to users searching for relevant keywords, thereby increasing traffic and potential conversions. In digital marketing and sales automation, SEO is crucial because it drives organic growth without the need for paid advertising, providing a cost-effective way to reach potential customers. Effective SEO strategies can help a business achieve higher visibility, increased credibility, and better customer engagement. By aligning website content with user intent and search engine guidelines, businesses can improve their online presence and maintain a competitive edge in the digital marketplace.

Part 2 / 3

Example

Example of SEO

Imagine you run an e-commerce store selling eco-friendly products. By implementing effective SEO strategies, you focus on optimizing product descriptions, blog content, and site structure to align with keywords like "sustainable home goods" or "eco-friendly kitchenware." Over time, your website begins to rank higher on search engine results pages when users search for these terms. As a result, more potential customers discover your store organically, increasing both your traffic and sales without additional advertising costs. This not only enhances your online visibility but also establishes your brand as a trusted resource in the eco-friendly market.

Why teams choose Derrick.

Powerful features that save time and boost your sales pipeline.

ENRICHMENT

100+ data points on companies & leads.

AI POWERED

Built-in AI, no separate subscription.

FOUR SURFACES

The web app, Google Sheets, your AI assistant, or the API.

BEST VALUE

Same quality data, for a fraction of the cost.

From a search to a campaign, in one place

The four steps Derrick covers in the web app, and the features behind each one.

Data-Enrichment

Find exactly what you need with our comprehensive workflow library.

I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

The right profile, plus what it says: title, tenure, skills.

From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to find

company data

Name, headcount, location, website, funding.

From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to find

LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
Start enriching LinkedIn profiles today

Open the Derrick web app, import a LinkedIn search or your own list, nothing to install. The free plan gives you 100 credits every month, no credit card.

Try the app free
or use it in
Google Sheets
Claude
API
100 credits free every month
1 credit per LinkedIn profile imported
5 credits per email found (paid plans)