B2B data glossary Definition

Pay per Click

Pay Per Click is a digital advertising model where advertisers pay a fee each time their ad is clicked.PPC is a central element in digital marketing and sales automation, allowing businesses to efficiently target potential customers through search engines and social media platforms.

Updated
Try the app free
or use it in
Google Sheets
Claude
API
4.6 / 5 on Google Workspace Marketplace4.5 / 5 on G2254 upvotes on Product Hunt
Part 1 / 3

Definition

Definition: Pay per Click

Pay Per Click (PPC): Pay Per Click is a digital advertising model where advertisers pay a fee each time their ad is clicked.PPC is a central element in digital marketing and sales automation, allowing businesses to efficiently target potential customers through search engines and social media platforms. By bidding on relevant keywords, advertisers can ensure their ads appear prominently when users search for related terms, thus driving targeted traffic to their websites. This model provides measurable ROI, as businesses only pay for actual engagement, making it a cost-effective strategy for lead generation and customer acquisition. PPC campaigns can be precisely targeted based on demographics, location, and user behavior, allowing for high levels of customization and optimization. Understanding and effectively utilizing PPC is crucial for businesses aiming to enhance their online presence and achieve specific marketing objectives, as it directly impacts visibility and conversion rates.

Part 2 / 3

Example

Example of Pay per Click

Imagine a small online boutique selling handmade jewelry. To increase visibility and attract more customers, the boutique owner decides to launch a Pay Per Click (PPC) campaign on Google Ads. She targets specific keywords like "unique handmade earrings" and "custom jewelry gifts." With a limited budget, she sets a maximum bid for each keyword, ensuring her ad appears prominently when potential customers search for these terms. As people click on the ad and visit her website, she only pays for those clicks, allowing her to manage her advertising costs effectively. By analyzing the performance of her PPC campaign, she can adjust her keyword strategy and optimize her ads to reach an audience that is most likely to make a purchase, thereby maximizing her return on investment. Over time, she notices an increase in traffic and sales, demonstrating how PPC can be a powerful tool for small businesses looking to grow their online presence.

Why teams choose Derrick.

Powerful features that save time and boost your sales pipeline.

ENRICHMENT

100+ data points on companies & leads.

AI POWERED

Built-in AI, no separate subscription.

FOUR SURFACES

The web app, Google Sheets, your AI assistant, or the API.

BEST VALUE

Same quality data, for a fraction of the cost.

From a search to a campaign, in one place

The four steps Derrick covers in the web app, and the features behind each one.

Data-Enrichment

Find exactly what you need with our comprehensive workflow library.

I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

The right profile, plus what it says: title, tenure, skills.

From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to find

company data

Name, headcount, location, website, funding.

From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to find

LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
Start enriching LinkedIn profiles today

Open the Derrick web app, import a LinkedIn search or your own list, nothing to install. The free plan gives you 100 credits every month, no credit card.

Try the app free
or use it in
Google Sheets
Claude
API
100 credits free every month
1 credit per LinkedIn profile imported
5 credits per email found (paid plans)