B2B data glossary Definition

Progressive Web Apps

Progressive web apps are web applications that use modern web technologies to deliver a user experience similar to native mobile apps.

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Definition

Definition: Progressive Web Apps

Progressive Web Apps (PWAs): Progressive web apps are web applications that use modern web technologies to deliver a user experience similar to native mobile apps. Progressive web apps are designed to work on any platform using a standards-compliant browser, which makes them a versatile tool in digital marketing and sales automation. PWAs combine the best features of websites and mobile apps, providing offline access, push notifications, and faster load times, which enhance user engagement and satisfaction. These capabilities are vital for businesses aiming to reach users across different devices without developing separate applications for each platform. In sales automation, PWAs streamline processes by enabling quick interactions and seamless access to information on-the-go, thus boosting productivity. The importance of PWAs lies in their ability to increase user retention and conversion rates while reducing development and maintenance costs compared to traditional apps, making them a crucial component in modern digital strategies.

Part 2 / 3

Example

Example of Progressive Web Apps

For example, a B2B software company implemented a PWA for their sales team that allowed reps to access customer data and product information even in areas with poor connectivity during field visits. When meeting with a prospect in a basement office with limited signal, the sales rep was still able to pull up case studies, pricing tiers, and complete the order form-all of which synchronized automatically once connectivity was restored. This resulted in a 34% increase in on-site deal closures and eliminated the frustration of lost opportunities due to technical limitations. The same PWA also sent push notifications about lead activity and contract renewals, helping the team prioritize their follow-ups without needing to constantly check their CRM system.

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The four steps Derrick covers in the web app, and the features behind each one.

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I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

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company data

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LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
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