B2B data glossary Definition

Account Based Marketing Software

Account-Based Marketing (ABM) Software is a digital tool designed to help organizations target and engage specific high-value accounts with personalized marketing strategies.ABM Software plays a crucial role in digital marketing and sales automation by enabling businesses to align their marketing efforts with sales objectives through the identification and targeting of key accounts.

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Part 1 / 3

Definition

Definition: Account Based Marketing Software

Account-Based Marketing (ABM) Software: Account-Based Marketing (ABM) Software is a digital tool designed to help organizations target and engage specific high-value accounts with personalized marketing strategies.ABM Software plays a crucial role in digital marketing and sales automation by enabling businesses to align their marketing efforts with sales objectives through the identification and targeting of key accounts. This software facilitates the creation of customized content and campaigns tailored to the needs and pain points of individual accounts, enhancing the likelihood of conversion. It integrates data enrichment features that provide deeper insights into target accounts, allowing for more informed decision-making and precise targeting. By focusing on high-potential accounts, ABM Software helps in optimizing resource allocation, reducing waste, and ultimately driving a higher return on investment (ROI). This targeted approach is essential in today's competitive landscape, where personalized customer experiences are key to success.

Software is only one layer of the motion: our guide to account-based marketing covers the target list, the buying committee and the channels the tools run on.

Part 2 / 3

Example

Example of Account Based Marketing Software

For example, a B2B software company might use ABM software to identify 50 enterprise companies that match their ideal customer profile. The software would gather intelligence on key stakeholders at each target account, revealing that the CIO at Company X recently spoke about cloud security challenges at an industry conference. Using this insight, the marketing team creates personalized content addressing these specific concerns and delivers it through multiple channels-targeted LinkedIn ads seen only by Company X employees, personalized email sequences to key decision-makers, and customized landing pages that reference Company X's unique industry position. The sales team receives alerts when stakeholders engage with this content, enabling timely follow-up conversations that reference the prospect's specific interests. This coordinated, account-focused approach results in a 40% higher engagement rate and shorter sales cycles compared to their previous broad-based marketing efforts.

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From a search to a campaign, in one place

The four steps Derrick covers in the web app, and the features behind each one.

Data-Enrichment

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I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

The right profile, plus what it says: title, tenure, skills.

From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to find

company data

Name, headcount, location, website, funding.

From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to find

LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
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Open the Derrick web app, import a LinkedIn search or your own list, nothing to install. The free plan gives you 100 credits every month, no credit card.

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