Pricing analysis HG Insights lists ~$40,000/year (custom) as its entry tier. Real TCO depends on credit refresh cycles, seat scaling, and tier-upgrade triggers for advanced features. This breakdown unpacks the tier-by-tier inclusions + the 2-3 line items most buyers miss at signup, with Derrick App's €20/month entry plan as the comparison anchor.
Plans
HG Insights ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
HG Insights pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Benchmarking Reports | $0 | Evaluation / testing | Gated industry reports · Industry-level tech adoption + IT spend trends · Gated reports (email required) |
| HG Platform Starter | ~$3,333/mo (~$40,000/year) | 1-2 tech categories with spend modeling | 1-2 tech categories + spend modeling · 1-2 tech categories with spend modeling · Basic CRM sync (Salesforce, HubSpot) |
| HG Platform Pro | ~$6,250-$12,500/mo ($75,000-$150,000/year) | All Starter features | Multiple categories + intent · All Starter features · Multiple tech categories |
| Enterprise | $16,666+/mo ($200,000+/year) | All Pro features | Raw data feed + custom · All Pro features · Raw data feed access |
Credits
HG Insights bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
HG Insights doesn't publish pricing - every tier is sales-led. Industry-aggregated figures (Vendr, G2 verified-buyer reports, public RFP disclosures) put Starter around $40K/year, Pro at $75-$150K/year, Enterprise at $200K+. Standard 2-year contract (1-year at higher price).
The free benchmarking reports (industry-level tech adoption + spend trends) are useful as a lead-gen evaluation tool but don't include platform access. To use the actual data for sales workflows, you need a paid Platform subscription.
Compare
How HG Insights stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : HG Insights versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | HG Insights | Derrick App |
|---|---|---|
| Pricing entry | ~$40,000/year (custom) | Free plan · from €20/month |
| Unique dimension | Tech-stack + IT-spend modeling | Via integrated providers |
| Audience depth | 9M+ enterprises globally | Via integrated providers |
| Mid-market data accuracy | Spend modeling weakens below Fortune 5000 | N/A |
| Contract length | Annual minimum | Monthly |
| Best for | Enterprise tech vendors with spend ICP | No-install enrichment (web app, Sheets, Claude, API) |
HG Insights wins on the unique tech + IT-spend dimension for enterprise tech vendors. BuiltWith wins on tech-stack-only use cases at 1-5% of the cost. Derrick is the enrichment layer (web app, Sheets, Claude, API) for IT-spend-aware ABM workflows.
What's included
Beyond the headline plan name : here's what HG Insights delivers per tier that matters in real production use :
The verdict
HG Insights is the right tool for enterprise tech vendors whose ICP combines tech-stack adoption AND IT-spend filtering - a narrow but valuable use case where no competitor matches the signal. For Fortune 5000 targeting where deal size correlates with current technology spend, the $40-$150K/year investment is defensible against the average deal sizes ($100K+) that this signal enables. The platform fails for tech-only use cases (BuiltWith at 1-5% of the cost delivers 70% of the signal), for mid-market or SMB targeting (spend modeling accuracy weakens), and for non-tech vendors. For its narrow ICP - enterprise tech selling into IT with spend-aware ABM - HG Insights remains the only platform that produces both dimensions in 2026.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from HG Insights, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
HG Insights starts at ~$40,000/year (custom) (HG Platform Starter tier - 1-2 categories · basic spend modeling · CRM sync · annual). Higher tiers scale to $200K+/year (Enterprise). For a credit plan whose unused credits roll over, Derrick App starts at 20 EUR/month for 10,000 credits spent in the web app, Google Sheets, Claude or the API.
HG Insights's free tier provides Free benchmarking reports (gated) - useful for evaluation but rarely enough for production use. Paid plans start at ~$40,000/year (custom). For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
HG Insights's headline price (~$40,000/year (custom)) is the floor. Pricing scales by number of technology categories tracked + audience size + integration depth. IT-spend modeling accuracy varies by company size - Fortune 5000 companies have rich data, mid-market (100-500 employees) is more estimative. Annual contracts auto-renew with 90+ day notice windows. Raw data feed access (for programmatic ad targeting or advanced analytics) gates to Enterprise.
HG Insights starts at ~$40,000/year (custom) and scales with usage + seats. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app, Google Sheets, Claude or the API, and what you do not use rolls over. For enterprise tech vendors with it-spend icp that don't need the full enterprise tech intelligence platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on HG Insights depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free benchmarking reports (gated)) is genuinely free, but caps usage tightly.
For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full HG Insights alternatives guide for the ranked decision framework.
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