Cognism
- Starting price: See pricing
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →✓ Free forever · ✓ No credit card · ✓ Cancel anytime
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others Quick facts
Why Derrick wins
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Real-time verification without data gaps for Every prospect is where Cognism and LeadIQ often stumble, as real-time validation can lag or miss niche records in fast-moving campaigns. Derrick tackles this by delivering instant, in-app verification directly in the web app (or in Google Sheets, Claude and the API), ensuring no prospect slips through due to delayed checks. This means measurable improvements in deliverability and reduced bounce rates, with up-to-date contact data every time you outreach. For quick wins, Derrick enables seamless use of 50+ enrichment attributes while keeping the workflow available in the web app, Google Sheets, Claude and the API.
Cognism and LeadIQ both rely on external setups and integrations that can slow onboarding or require manual configuration to achieve broad connectivity. Derrick differentiates by delivering 3,000+ native integrations through Zapier/Make/n8n with no extra setup friction, all in the web app (or in Google Sheets, Claude and the API). This means teams can scale outreach quickly, saving an estimated 5–10 hours per month previously wasted on integration fiddling. A practical example: you can connect new apps and enrich data in real time without CSV exports or API gymnastics, accelerating time-to-first-prospect.
Cognism and LeadIQ deliver solid contact data quality, but their enrichment depth often stops at basic attributes or lacks multi-dimensional context beyond emails and basic firmographics. Derrick elevates this by providing 50+ enrichment attributes per contact or company and native AI-powered scoring and segmentation, all accessible directly in the web app (or in Google Sheets, Claude and the API). This deeper enrichment translates to faster qualification and smarter targeting, reducing time spent on manual research by up to 30-40% and improving outreach accuracy. A quick use case: enrich an account with technographics, intent signals, and AI-generated summaries to tailor the first touch without leaving Derrick.
Honest comparison
We're upfront - every tool has strengths. Here's where Cognism, LeadIQ, and Derrick each genuinely win.
Real annual cost
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cost item | Cognism | LeadIQ | Derrick |
|---|---|---|---|
| Starting price | See pricing | Free 50 credits/mo · Pro $150/mo (annual) | €0 (free) · €20/month paid |
| Annual cost (base) | See pricing | ~$1,800/yr | €0/year free · €240/year on Standard |
| Free plan? | No (demo + custom quote only) | Yes - 50 credits/mo permanently free | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | Nothing to install (web app) |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Feature-by-feature
| Cognism | Derrick App | LeadIQ | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | See pricing | Free plan · from €20/month | Free 50 credits/mo · Pro $150/mo (annual) |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell
Sales Intelligence (EU/EMEA) See pricing
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with core access starting at higher-than-average paid tiers and no universal free plan, reflecting its emphasis on data accuracy and compliance; see the full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €20/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →
Enterprise Lead Intelligence + AI Personalization Free 50 credits/mo · Pro $150/mo (annual)
Best for: Enterprise SDR teams running Salesforce/HubSpot motions
LeadIQ offers starting paid plans from a competitive tier with value-add features like real-time verification and CRM integration; a free tier may be available depending on current promotions. See full pricing breakdown for complete details and options.
Migration guide
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
Upload the CSV you exported from Cognism, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →100 free credits / month · No credit card · Cancel anytime
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Customer stories
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
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