Pricing analysis BuiltWith implemented massive 2026 price increase (~6× across all tiers). New ladder : Basic $295 (was $50 + per-tech model), Pro $495 (was $200), Team $995 (was $400), Team Ultra $6,000 (was $600-2,000). Single-site Chrome extension free. ~114,000 technologies tracked, historical data since 2007 - still category-leading depth but premium positioning now.
Plans
BuiltWith ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
BuiltWith pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Single-Site Lookup | $0 | Evaluation / testing | Unlimited single-site lookups · Free Chrome extension + web form · Look up any website's tech stack one at a time |
| Basic | $295/mo | Track 2 specific technologies + 2 keywords | 2 technologies + 2 keywords · Track 2 specific technologies + 2 keywords · Bulk export + CSV download |
| Pro | $495/mo | Unlimited tech filters + keywords | Unlimited technologies + keywords · Unlimited tech filters + keywords · 1 login (single user) |
| Team | $995/mo | All Pro features | Unlimited tech + multi-user · All Pro features · Unlimited Pro logins (multi-user) |
| Team Ultra | $6,000/mo | Unlimited API access (no rate limits) | Unlimited API + datasets · Unlimited API access (no rate limits) · Full dataset downloads |
Credits
BuiltWith bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
BuiltWith's pricing is per-tech-filter on lower tiers and unlimited on Enterprise. Basic at $50/month tracks 1 technology - useful for niche outbound ("all sites on Klaviyo") but limiting for broader stacks. Pro at $200/month tracks multiple filters and is the typical entry for active lead-gen workflows. Enterprise tiers ($400-$2,000+/month) unlock historical data, daily refresh, and multi-user workspaces.
The free single-site lookup tool (via Chrome extension or web form) is genuinely useful - anyone can look up any website's tech stack one at a time, no signup required. It's a lead-gen funnel for the paid lead-list product.
Compare
How BuiltWith stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : BuiltWith versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | BuiltWith | Derrick App |
|---|---|---|
| Pricing entry | $50/month (1 tech filter) | Free plan · from €20/month |
| Technologies tracked | 700K+ | Via integrated providers |
| Historical adoption data | Since 2007 (unique) | N/A |
| Bundled contact data | Included but weaker quality | Derrick search + enrich |
| Outbound automation | Not included - data only | N/A |
| Free single-site tool | Yes (industry reference) | Pair with Sheets |
BuiltWith wins on tech-stack signal depth and historical data - no competitor in 2026 matches it. Apollo and Cognism win on contact-data quality. Derrick is the enrichment layer (web app, Sheets, Claude, API) that pairs with BuiltWith for tech-defined ICP workflows.
What's included
What you actually get on BuiltWith's paid tiers (synthesised from real-user G2 + Capterra reviews) :
The verdict
BuiltWith is the right tool for sales teams whose ICP is defined by technology adoption - Shopify merchants, HubSpot customers, companies running specific stacks. The detection depth (~114,000 technologies) and historical data (since 2007) are genuinely unique and no competitor matches them. The platform fails as a general enrichment tool - contact data quality lags Apollo, and the per-tech-filter pricing punishes complex ICPs. For its core ICP - tech-defined outbound at scale - BuiltWith is the only tool deep enough to do the job, and the $495/mo Pro tier is reasonable value. The free single-site lookup remains the best industry-reference tool for ad-hoc "what's this site running" curiosity.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from BuiltWith, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
BuiltWith starts at $295/month (Basic tier - 1 tech filter · 5,000 results · monthly refresh). Higher tiers scale to $600-$2,000+/month (Enterprise (Tier 2-3)). For a credit plan whose unused credits roll over, Derrick App starts at 20 EUR/month for 10,000 credits spent in the web app, Google Sheets, Claude or the API.
BuiltWith's free tier provides Free single-site lookups - useful for evaluation but rarely enough for production use. Paid plans start at $295/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
BuiltWith's headline price ($295/month) is the floor. The Basic tier's "1 tech filter" is more restrictive than it sounds - many useful queries combine 2-3 technologies (e.g. "Shopify + Klaviyo + Yotpo") which forces Pro tier. Historical data (tech adoption + churn over time) is locked to Enterprise tier - a significant differentiator versus Wappalyzer that doesn't show up in the pricing table. API access gates to Pro and above. Result caps per tier matter at scale - exhausting 50K results on Pro forces upgrades.
BuiltWith starts at $295/month (per-tech filter) and scales with usage + seats. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app, Google Sheets, Claude or the API, and what you do not use rolls over. For sales teams targeting tech-stack icp that don't need the full tech stack intelligence platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on BuiltWith depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free single-site lookups) is genuinely free, but caps usage tightly.
For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full BuiltWith alternatives guide for the ranked decision framework.
Keep exploring
Comparing options? These are the other database & intelligence tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
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Apollo gives 275M+ verified contacts and email automation, but credits expire and data accuracy varies. Honest pros, cons, pricing tiers, an
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Datanyze tracks 70K+ software products and 15M+ companies. Honest pros, cons, pricing tiers, and best alternatives for tech-stack prospectin
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Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →