Pricing analysis Lusha lists 4 tiers from Free (40 credits/mo, no phone) to Premium ($399.90/mo for 5 seats). Real cost depends on how fast you burn credits and whether you need phone reveals - Starter ($49.90 / 400 credits) caps SDRs around 13 lookups/day. Below is the tier-by-tier breakdown + the 5 hidden cost triggers most buyers miss.
Plans
Lusha ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Lusha pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free | $0 | Evaluation / testing | 40 · Chrome extension for LinkedIn reveals · Email-only reveals (phone reveals blocked) |
| Starter | $49.90 ($49.90/mo (no annual discount published)) | 400 credits/month (email + phone reveals) | 400 · 400 credits/month (email + phone reveals) · Chrome extension + bulk reveal on Sales Nav lists |
| Professional | $69.90/mo (~$52.40/mo annual ($629/year, -25%)) | 600 credits/mo (1.5× Starter) | 600 credits/mo · 600 credits/mo (1.5× Starter) · NEW tier inserted 2026 between Starter $49.90 and Premium |
| Premium | $399.90 ($399.90/mo (1 seat, not 5-seat bundle)) | 3,400 credits/month | 3,400 · 3,400 credits/month · 1 seat included (was advertised as 5-seat bundle in 2024 docs but actually solo seat per current Lusha pricing page) |
| Scale | Custom (Custom (annual contract, ~$1,500-$4,000/seat/year)) | Custom credit pool + multi-team management | Custom · Custom credit pool + multi-team management · Native CRM sync (HubSpot, Salesforce, Pipedrive) |
Credits
Lusha bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Lusha bills 1 credit per revealed contact - email OR phone, with bulk reveals counted as 1 credit per row. Email verification (separate Lusha tool) is free and doesn't touch the credit pool.
Three credit-pool quirks most buyers miss at signup :
Compare
How Lusha stacks against Derrick, Hunter, and the other tools we benchmarked.
Cost-per-credit math across Lusha's tiers (assuming you actually use all included credits - most teams don't) :
| Tier | Monthly cost | Credits/mo | Cost / credit | Effective cost / seat |
|---|---|---|---|---|
| Starter | $49.90 | 400 | $0.125 | $49.90 |
| Premium | $399.90 | 3,400 | $0.118 | ~$80 (5-seat bundle) |
| Scale (est) | $1,250 | 12,000 | $0.104 | ~$125 (10-seat min) |
| Derrick STANDARD | 20 EUR | 2,000 | 0.010 EUR | 20 EUR (credit-based) |
Per-credit math : Derrick is ~25× cheaper at the same volume. For web app or spreadsheet workflows that don't need Lusha's specific Chrome-extension UX or mobile-data depth, the cost gap is decisive.
What's included
Across the paid tiers, Lusha includes :
What's not included on lower tiers : native CRM-sync (Scale-only), API access (Scale-only), AI personalization (not offered at all), email sender (not offered - Lusha is data-only).
The verdict
Lusha is the right tool for a specific, narrow workflow : a solo SDR, on LinkedIn, looking up one mobile number at a time. For that job it's faster and more accurate than anything else in the market - the Chrome extension UX and mobile-data depth are genuinely differentiated.
The pricing model fails when teams try to use Lusha for what it isn't - bulk enrichment, list-building at scale, or unified data + sequencing. Active SDRs burn the Starter credit cap by day 20, and the upgrade path is an 8× price jump to a 5-seat Premium bundle most don't need.
For web app or spreadsheet workflows where the data layer doesn't need a dedicated Chrome extension, Derrick from €20/month with 10,000 credits a month is the lower-friction comparison anchor - ~25× cheaper per credit at the same volume. Teams that genuinely need Lusha's mobile-data moat justify the premium ; everyone else over-pays.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from Lusha, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
Lusha lists 4 tiers : Free ($0, 40 credits/mo, no phone reveals), Starter ($49.90/mo, 400 credits, 1 seat), Premium ($399.90/mo, 3,400 credits, 5-seat bundle), and Scale (custom annual contract). Most solo SDRs fit on Starter at $49.90/month - heavier users either upgrade to Premium (5-seat bundle) or hit credit caps and buy expensive top-up packs.
Yes, Lusha has a free tier with 40 credits per month - enough to evaluate the product but phone-number reveals are blocked on free. The platform's biggest data moat (mobile numbers) only becomes available on the $49.90/month Starter plan. For free enrichment with no card, Derrick has a Free tier with 100 credits/month (phone lookups, at 200 credits each, need a paid plan).
400 credits per month works out to ~13 lookups per day. Active SDRs prospecting on LinkedIn 4-5 hours/day routinely hit the cap by day 18-22 of the month. Options at the cap : (1) wait until next billing cycle, (2) buy top-up credits at $0.50-$1.20/credit (5-12× the included cost), or (3) upgrade to Premium ($399.90/mo, 5-seat bundle - overkill for solo users).
Premium ($399.90/month) is a 5-seat bundle - you pay $399.90 regardless of how many seats you use. Per-seat economics only work (~$80/seat) if you genuinely have 5 active reps. A 2-rep team upgrading from Starter pays ~$200/seat effective cost. Most 2-3 person teams either stay on Starter (and burn through top-ups) or look at alternatives like Apollo (Free / $49/seat) or Derrick (from €20/month).
No. Unused credits expire at the end of each billing cycle. This is unusual in the category - Scalelist rolls over by default, and Derrick bills per credit (20 EUR/mo) with no pool that expires. For teams with spiky workloads (campaign-driven prospecting), Lusha's no-rollover model either forces over-buying credits or wastes paid capacity in quiet months.
For no-install enrichment (web app, Sheets, Claude, API) at the lowest entry cost, Derrick App from 20 EUR/month covers 4,000 credits a month with credits that roll over. For LinkedIn-first workflow similar to Lusha but with broader data, Apollo has a generous free tier (10K credits/mo) + $49/seat paid. For EU-focused outbound where Lusha's mobile data isn't differentiated, Kaspr (€45/seat) is the European equivalent. See the full Lusha alternatives guide for the ranked decision framework.
Basic CRM push (manual export) is included on Starter and Premium. Native bidirectional CRM-sync workflows (auto-enrichment of incoming leads, scheduled CRM updates) are gated to the Scale tier - custom annual contract typically $15-40K/year for a 10-seat team. The API is also Scale-only - Pro/Premium customers wanting API access must commit annual.
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