Lemlist vs Reply.io vs Derrick in short. Lemlist: multichannel cold outreach (email + LinkedIn + calls). Reply.io: multichannel · AI agents · Email + LinkedIn + Voice. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Lemlist or Reply.io.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Web app enrichment, no CSV exports
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The friction with Lemlist and Reply.io isn't the data quality - it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single step in its web app (also in Google Sheets, Claude and the API). The enrichment happens where your team already works.
02
Forget per-seat math : from €20/month for 10,000 credits
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Pricing comparison : Lemlist from $63/seat/mo (annual), Reply.io from $59/user/month, Derrick from €20/month. Note the unit - both Lemlist and Reply.io either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's paid plans open at 20 EUR a month, and every row you enrich draws credits from that balance.
03
AI-agent ready : Derrick speaks the Model Context Protocol
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For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Lemlist and Reply.io require Zapier or custom code at this layer - a meaningful integration tax as AI-agent stacks mature.
Replace Lemlist: enrich leads from their LinkedIn profile in Derrick's web app, nothing to install
Part 3 / 1003
Honest comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Reply.io, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
Lemlist
Reply.io
Derrick
Starting price
$63/seat/mo (annual)
$59/user/month
€0 (free) · €20/month paid
Annual cost (base)
~$756/yr
~$708/yr
€0/year free · €240/year on Standard
Free plan?
No (14-day free trial)
14-day free trial
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Sales engagement + AI SDR category : Reply.io entry tier is $59/user/month. Typical use : teams adopting ai sdr workflows. See the complete Reply.io pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Enrich Leads
1 credit / profile
Full nameAName
Enrich Leadsmax 4
column B
Import your Lemlist list
Upload the CSV you exported from Lemlist, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEnrich Leads▶BJob title
1CamilleRunning✓ Done1 crRunningHead of Sales
2ThomasRunning✓ Done1 crRunningHead •• •••••
3SophieRunning✓ Done1 crRunningHe•• •• •••••
4InèsRunningNot found1 crRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Lemlist vs Reply.io
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Lemlist is positioned as multichannel outreach for multichannel outbound teams. Reply.io is positioned as sales engagement + ai sdr for teams adopting ai sdr workflows. Both compete in the cold email + sales engagement category, so the choice comes down to which usage profile your team matches most closely. Both are established products with real user bases, so the deciding factor is workflow fit, not product quality.
How do Lemlist and Reply.io pricing actually compare in 2026?
+
Lemlist entry-paid tier : Free Trial at 14 days free. Next tier up is Email Pro ($63/seat/mo (annual)). Lemlist's free tier : No (14-day free trial). Reply.io entry-paid tier : Email Volume at $59/user/month (annual). Next tier up is Multichannel ($99/user/month (annual)). Reply.io's free tier : 14-day free trial. If tier-based pricing is what you are weighing, Derrick App starts free with 100 credits a month and moves to 20 EUR for 10,000, every credit usable in the web app, Google Sheets, Claude or the API.
What's the biggest reason to pick Lemlist over Reply.io?
+
Best multichannel outreach UX. Email + LinkedIn DMs + cold calls in one sequence builder. The visual flow is genuinely usable by SDRs without ops support - closest to 'click-to-launch' in the category. That is the capability to test against your own list before it decides anything.io.
What's the biggest reason to pick Reply.io over Lemlist?
+
Most channels in one platform in the category. Email + LinkedIn + voice + SMS + WhatsApp all live in one cadence builder. No competitor in 2026 ships this many channels natively. For teams running true multichannel touchpoint orchestration, this removes 2-3 separate subscriptions. That is the difference to test against your own workflow before it decides anything.
Can Derrick replace both Lemlist and Reply.io?
+
Both Lemlist and Reply.io compete in the cold email + sales engagement category. Derrick is a data-first web app (also in Google Sheets, Claude and the API) - it doesn't replace a full cold email + sales engagement platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Lemlist or Reply.io. For teams whose primary need is enrichment + list-building, Derrick replaces 60-80% of typical cold email + sales engagement stack workflows, with credits that roll over on every paid plan (from 20 EUR a month). For teams running heavy cold email + sales engagement feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond Lemlist and Reply.io, what other tools should I evaluate?
+
Four other tools in the same competitive set worth evaluating : Apollo, Instantly, Smartlead, Mailshake. Each has its own positioning trade-off versus Lemlist and Reply.io - Apollo sits closest to them on the same use case, with Instantly, Smartlead, Mailshake as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
