Clay vs Lemlist vs Derrick in short. Clay: multi-source data enrichment with AI workflows. Lemlist: multichannel cold outreach (email + LinkedIn + calls). Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Clay or Lemlist.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Real-time validation without data quality distractions
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Clay and Lemlist struggle with real-time data quality validation, often delivering lists that require manual verification before outreach. Derrick solves this by delivering real-time email validation directly in the web app (or in Google Sheets, Claude and the API), eliminating data quality distractions as you prospect. You gain immediate deliverability confidence and reduce wasted outreach time-customers typically save 5-10 hours per month. With Derrick, validation happens on the fly, so your team stays focused on outreach momentum instead of data cleaning.
02
Open, scalable integrations for zero-config automation
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Clay and Lemlist both struggle with open, scalable integrations that require zero-config automation, often demanding upfront setup or multiple tools to achieve seamless data flow. Derrick solves this by delivering 3000+ native or easily connected integrations via Zapier/Make/n8n, all in the web app (or in Google Sheets, Claude and the API), enabling true zero-configuration automation. Teams save time and scale faster, with measurable gains like 5-10h saved per month and smoother cross-tool workflows. For quick usage, Derrick automatically enriches 50+ attributes per contact and keeps credits reportable for continuous optimization.
03
Effortless data quality through native, AI-assisted scoring
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Clay and Lemlist often struggle with real-time data quality at scale, with reviews noting variable accuracy and the need for manual validation to ensure precision. Derrick differentiates itself by delivering native, AI-assisted scoring directly in the web app (or in Google Sheets, Claude and the API), using integrated Claude and ChatGPT to assess and summarize lead quality without leaving the platform. This yields tangible gains, such as faster qualification and up to a 20% improvement in targeted outreach accuracy, plus credits that remain usable month to month. A practical use case: Derrick automatically scores 50+ attributes per contact, enabling immediate prioritization for outreach without extra tooling.
Replace Clay: enrich leads from their LinkedIn profile in Derrick's web app, nothing to install
Part 3 / 1003
Honest comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Lemlist, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
Clay
Lemlist
Derrick
Starting price
Free / $134/mo (annual)
$63/seat/mo (annual)
€0 (free) · €20/month paid
Annual cost (base)
~$1,608/yr
~$756/yr
€0/year free · €240/year on Standard
Free plan?
Yes (limited credits)
No (14-day free trial)
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Clay offers real-time data enrichment with flexible paid tiers starting at a low entry price and a free tier option; full pricing details are available on the dedicated Pricing Clay page-see the full pricing breakdown for all plan levels and credits.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Lemlist offers multi-channel outreach with tiered pricing starting at accessible entry-level plans and a free option where available, with full pricing details disclosed on the dedicated pricing page. See full pricing breakdown for complete details and options.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Enrich Leads
1 credit / profile
Full nameAName
Enrich Leadsmax 4
column B
Import your Clay list
Upload the CSV you exported from Clay, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEnrich Leads▶BJob title
1CamilleRunning✓ Done1 crRunningHead of Sales
2ThomasRunning✓ Done1 crRunningHead •• •••••
3SophieRunning✓ Done1 crRunningHe•• •• •••••
4InèsRunningNot found1 crRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Clay vs Lemlist
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
What’s the Derrick vs Clay difference in features and pricing?
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Derrick operates natively in the web app (or in Google Sheets, Claude and the API), eliminating complex setup and CSV exports that Clay requires, saving teams five to ten hours monthly. While Clay focuses on real-time data enrichment across fifty plus sources, Derrick delivers comparable enrichment with fifty plus attributes per contact and integrated AI scoring via Claude and ChatGPT. Pricing-wise, Derrick's credits roll over monthly starting at €20 with no credit card required for the free tier, whereas Clay operates on subscription-based plans. For teams prioritizing simplicity and speed within their existing workflow, Derrick streamlines prospecting without the learning curve Clay demands.
Is Derrick a better alternative to Clay for outreach?
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Whether Derrick is a better alternative to Clay depends on your priorities. Clay focuses on complex workflow automation and real-time data aggregation from multiple sources, making it ideal for high-volume teams comfortable with setup complexity. However, Derrick offers a more streamlined approach, operating natively in the web app (or in Google Sheets, Claude and the API) without requiring CSV exports or complex configurations. Derrick's integrated AI scoring, real-time email validation, and rollover credits provide simplicity and cost efficiency, especially for teams valuing speed and accessibility over advanced automation workflows. For straightforward enrichment and outreach, Derrick delivers faster time-to-value with less technical overhead than Clay.
How does Derrick compare to Clay in pricing and reviews?
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Derrick offers significantly more affordable entry-level pricing starting at €20 monthly with rollover credits, compared to Clay's enterprise-focused model requiring substantial setup investment. While Clay focuses on workflow automation with multiple data sources, Derrick provides streamlined web-app-first enrichment without complex configuration, making it ideal for teams prioritizing speed and simplicity. Both platforms deliver solid reviews, but Derrick's integrated AI capabilities with Claude and ChatGPT, combined with no credit card requirement for the free tier, provide greater flexibility and lower barrier to entry than Clay's more technical approach. For budget-conscious teams seeking straightforward enrichment, Derrick delivers superior value and accessibility.
Which is the better pricing choice: Derrick or Lemlist?
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For pricing between Derrick and Lemlist, Derrick offers a more straightforward value proposition for teams prioritizing simplicity, speed, and data quality without extra tooling. Derrick’s web-app-first approach eliminates CSV exports and complex setups, saving time from 5–10 hours per month. It also provides real-time email validation, AI-assisted scoring and segmentation, and rollable credits with a free tier and credits that carry over. Lemlist excels in multi-channel outreach and personalization, but its data enrichment depth and validation can require additional tools. If your focus is rapid, cost-efficient prospecting with strong data integrity in the web app (or in Sheets, Claude and the API), Derrick is typically the better pricing choice; for broader multi-channel campaigns with advanced personalization, Lemlist may complement but often at a higher total cost.
Derrick vs Lemlist: which offers stronger use cases for small teams?
+
For small teams, Derrick offers stronger use cases than Lemlist due to its seamless Google Sheets integration, eliminating the need for external platforms and CSV exports. Lemlist excels at multi-channel outreach automation but requires significant setup time and manual list refinement. Derrick's built-in AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits provide small teams with faster deployment and lower total cost of ownership. Lemlist works best for teams prioritizing volume campaigns, while Derrick suits teams needing rapid enrichment and qualification without complexity.
Can Derrick replace both Clay and Lemlist for prospecting?
+
Derrick cannot fully replace both Clay and Lemlist for every aspect of prospecting, but it can replace key parts depending on your needs. Derrick excels as a web app enrichment platform (also in Google Sheets, Claude and the API) with real-time email validation, AI-powered scoring and segmentation, and seamless, large-scale data enrichment across 50+ attributes. It eliminates CSV exports and complex setups, saving substantial time. However, Clay offers deeper multi-source data aggregation and flexible workflows, while Lemlist provides robust multi-channel outreach, AI personalization, and LinkedIn automation. For teams prioritizing data quality and fast, web-app-first prospecting, Derrick can cover a significant portion of the prospecting workflow, especially when combined with integrations, but you may still need Clay for complex enrichment pipelines or Lemlist for high-volume, multi-channel outreach.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
