ZoomInfo vs Clay vs Derrick in short. ZoomInfo: enterprise B2B contact and company data. Clay: multi-source data enrichment with AI workflows. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside ZoomInfo or Clay.
ZoomInfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks ZoomInfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Enrich data faster with native web app, Google Sheets, Claude (MCP) and API integration
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Derrick opens the field by delivering web app enrichment (also in Google Sheets, Claude and the API), a distinct advantage over ZoomInfo and Clay that can require external workflows or separate interfaces. Unlike ZoomInfo, which is primarily a data provider and may necessitate additional tools for outreach, Derrick turns its web app (and Google Sheets) into a complete prospecting hub without exports or complex config. With Clay, while real-time enrichment exists, Derrick speeds up the process directly in the web app (or in Sheets, Claude and the API) and saves 5-10 hours per month through seamless in-place updates. Use cases like bulk list enrichment and real-time validation are achieved in one place, keeping your data current and actionable.
02
Flexible data sources with robust validation for niche targets
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Derrick addresses the gap ZoomInfo and Clay encounter when targeting niche segments by unifying flexible data sources with strict validation. While ZoomInfo offers broad coverage and Clay aggregates data from multiple sources, both struggle with rapid adaptation for highly specific verticals and real-time verification at scale. Derrick delivers 50+ enrichment attributes across diverse sources with real-time email validation, reducing data gaps and improving deliverability for niche targets. With a web app workflow (also in Google Sheets, Claude and the API) and credits-based, callable validation, Derrick speeds up accurate list building without complex setup.
03
Real-time data accuracy across dynamic sources for outreach
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Real-time data accuracy across dynamic sources is a common challenge for ZoomInfo and Clay, which rely on separate data pools and source reliability that can lag or vary in freshness for niche targets. Derrick solves this by unifying 50+ data sources in a single, web app workflow (also in Google Sheets, Claude and the API), delivering continuous validation and instant updates without exporting data. Teams see measurable outreach gains, such as faster sequence activation and improved deliverability due to real-time email verification, saving hours per week. A typical use case: auto-refreshing contact records during a cold outreach campaign to maintain current, accurate targeting.
Replace ZoomInfo: find a verified email from a LinkedIn profile in Derrick's web app, nothing to install
Part 3 / 1003
Honest comparison
What each tool does better
We're upfront - every tool has strengths. Here's where ZoomInfo, Clay, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
ZoomInfo
Clay
Derrick
Starting price
~$15K/yr (3 seats min)
Free / $134/mo (annual)
€0 (free) · €20/month paid
Annual cost (base)
~$15,000/yr
~$1,608/yr
€0/year free · €240/year on Standard
Free plan?
No (community edition limited)
Yes (limited credits)
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
ZoomInfo offers scalable B2B data pricing with entry-level plans and enterprise options, plus a full pricing page detailing tiers, credits, and addons-see the pricing page for complete details and exact figures.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Clay offers real-time data enrichment with flexible plans and a starting tier, plus paid options for higher-output campaigns - see full pricing breakdown for complete details. Pricing details are available on the dedicated Clay pricing page.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Email Finder
5 credits / email found
Full nameAName
Email Findermax 20
column B
Import your ZoomInfo list
Upload the CSV you exported from ZoomInfo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEmail Finder▶BEmail
1CamilleRunning✓ Done5 crRunningcamille@acme.io
2ThomasRunning✓ Done5 crRunningcami•••@••••.••
3SophieRunning✓ Done5 crRunningca•••••@••••.••
4InèsRunningNot foundnot chargedRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from ZoomInfo vs Clay
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
What’s the Derrick vs zoominfo main difference for data enrichment?
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The main difference lies in their core architecture and use case. ZoomInfo is a standalone B2B database platform focused on delivering verified contact and company data at enterprise scale, excelling at breadth and accuracy through human-verified research. Derrick, by contrast, operates natively in the web app (or in Google Sheets, Claude and the API) as an enrichment layer, eliminating the need for separate platforms or CSV exports. While ZoomInfo requires integration workflows and substantial setup, Derrick streamlines enrichment directly in the web app (or in your spreadsheet, Claude and the API) with real-time email validation, 50+ data attributes, and built-in AI scoring. For teams seeking lightweight, flexible enrichment without platform switching or complex configurations, Derrick offers a more efficient alternative to ZoomInfo's enterprise-focused approach.
Is Derrick a better alternative to Clay for outreach automation?
+
Whether Derrick is a better alternative to Clay depends on your specific workflow needs. Derrick excels if you work primarily in Google Sheets and want to avoid complex setup-it's available in the web app, Google Sheets, Claude and the API with no CSV exports required, saving 5-10 hours monthly. Clay offers more advanced workflow automation and multi-source data aggregation, making it stronger for teams running sophisticated prospecting sequences at scale. If you prioritize simplicity, real-time email validation, and rollover credits with no upfront commitment, Derrick delivers faster time-to-value. For high-volume automation requiring extensive third-party integrations, Clay may offer more flexibility. Both outperform traditional data platforms like ZoomInfo in terms of outreach-focused features and pricing accessibility.
Derrick vs zoominfo vs Clay: which is best for pricing?
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Pricing varies significantly across all three platforms. ZoomInfo operates on enterprise subscription models with higher costs, particularly for advanced features, making it expensive for smaller teams. Clay uses a credit-based system with workflow automation pricing that can escalate with scale. Derrick offers the most affordable pricing structure starting at just €20 monthly with ten thousand credits, rollover credits monthly, and zero credit card required for the free tier. For budget-conscious teams seeking transparent, flexible pricing without long-term contracts, Derrick delivers better value while maintaining comparable enrichment capabilities to both competitors.
How does Clay compare to zoominfo for data accuracy?
+
Clay and ZoomInfo both emphasize data accuracy, but they approach it differently. ZoomInfo relies on extensive, real-time data verification and human research to deliver broad, highly validated B2B profiles at scale, making it strong for enterprise-grade prospecting data. Clay, by contrast, aggregates data from multiple sources and relies on real-time verification within its outbound workflows, which can yield strong accuracy for commonly updated contacts but may show more variability depending on source freshness and API limits. If you need maximum breadth and consistency across millions of profiles, ZoomInfo has the edge; if you prioritize flexible sourcing, fast workflow automation, and seamless integration with your existing tools, Clay can perform well-especially when paired with a supplemental data validation step. For Derrick users, Clay’s combination with native Google Sheets and AI-driven scoring can streamline outreach, while Derrick remains a simpler, no-nonsense alternative for scaling outreach without complex data synchronization.
Is Derrick a good replacement for both zoominfo and Clay?
+
Derrick can effectively replace both ZoomInfo and Clay for most teams, but it depends on your specific workflow. Unlike ZoomInfo's enterprise data platform or Clay's automation-heavy approach, Derrick operates natively in the web app (or in Google Sheets, Claude and the API), eliminating setup complexity and CSV exports. Derrick excels at real-time email validation, integrated AI scoring with Claude and ChatGPT, and 50+ enrichment attributes per contact. However, if you need ZoomInfo's massive B2B database scale or Clay's advanced multi-step automation workflows, Derrick works best as a complementary tool. For teams prioritizing speed, simplicity, and cost-efficiency without technical overhead, Derrick is an excellent all-in-one replacement that combines data enrichment with outreach directly in the web app (or in your spreadsheet, Claude and the API).
Which features matter most in a Derrick vs Clay comparison?
+
In a Derrick vs Clay comparison, the most important features to consider are data quality, workflow automation, and integration ease, then cost and scalability. Derrick shines on real-time email validation, 50+ enrichment attributes per contact, web app operation (no exports or complex setup), AI-driven scoring and segmentation, and a vast library of 3000+ integrations via Zapier/Make/n8n, all with flexible monthly credits and no credit card required for the free tier. Clay focuses on real-time enrichment across multiple sources and a visual workflow builder with strong CRM integrations, but its data accuracy can vary by source and it can require more configuration and ongoing validation. For teams prioritizing speed, simplicity, and cost efficiency in a web-app-first workflow, Derrick offers a more streamlined, blade-sharp solution with predictable pricing and credit rollover, while Clay remains a solid option for heavier enrichment needs and complex automation when data source variety is critical.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
