Updated
Alternatives analysis

G2 Marketing Solutions Alternatives: Pricing

G2 Marketing Solutions works well as a buyer intent data platform for b2b saas vendors with g2 listings. The 9 alternatives below cover the cases where G2 Marketing Solutions doesn't match your team's budget, workflow, or feature requirements - with Derrick App at the top for web app + Sheets use cases.

↓ See the comparison read our full G2 Marketing Solutions review →
Part 1 / 8

Overview

Comparison table of G2 Marketing Solutions alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Typical use Starting price What it does differently
1
Derrick App Recommended
Enrichment in a web app, plus Sheets, Claude and API €20/month (STANDARD) The Web App Alternative, Also in Sheets, Claude and API
2
Bombora
Mid-market & enterprise ABM Custom (~$30K/yr min) The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.
3
6sense
Enterprise ABM teams Custom (~$25k/yr) Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.
4
Demandbase
Enterprise B2B with mature ABM programs + advertising budgets Custom (~$18K-65K+/yr) The enterprise ABM heavyweight.
5
TechTarget Priority Engine
Enterprise tech vendors selling to IT ~$75,000/year (custom) TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.
6
Warmly
Revenue teams on signal-based outbound $10,000/year Warmly is an AI-first signal-based revenue platform - web-deanonymization, account-intent, live chat, and outbound orchestration in one stack.
7
Rollworks
Mid-market ABM teams on AdRoll ~$10,000/year (custom) Rollworks (a NextRoll/AdRoll product) is a mid-market ABM platform bundling account identification, intent data, advertising, and journey orchestration.
8
Terminus
Mid-market enterprise ABM ~$40,000/year (custom) Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.
9
Factors.AI
Mid-market AI-first ABM $399/month Factors.AI is an India-built AI-first account intelligence platform - account ID, intent data, marketing attribution, and predictive scoring in one stack.
See the full breakdown of G2 Marketing Solutions alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks G2 Marketing Solutions's own starting price ($25,000/yr) so cheaper-than-G2 Marketing Solutions tools are unambiguous.

Derrick App
€20/mo
Factors.AI
$399/mo
Warmly
$10,000/yr
Rollworks
$10,000/yr
Demandbase
Custom
6sense
Custom
Bombora
Custom
Terminus
$40,000/yr
TechTarget Priority Engine
$75,000/yr
Part 2 / 8

Context

G2 Marketing Solutions is the buyer-intent product layered on top of the world's largest B2B software review site. Surfaces in-market buyers researching your category. Annual contracts starting around $25K/year. Best for B2B SaaS vendors with a G2 listing ; structural fit doesn't translate outside software categories.

Most teams that outgrow G2 Marketing Solutions cite one of three reasons : useless for saas without g2 presence, tier-pricing surprises, or friction with their existing pipeline tooling. The 9 alternatives below cover the full range of replacement profiles - from cheaper SMB picks to enterprise-tier upgrades.

The featured pick : Derrick App for web app or spreadsheet workflows. Below, you'll find each of the 9 options ranked by entry price, with profile-fit recommendations for solo, mid-market, and enterprise teams.

Part 3 / 8

Alternatives

The 9 Buyer intent data tools ranked against G2 Marketing Solutions

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

5/5
From €20/month (STANDARD)

The Web App Alternative, Also in Sheets, Claude and API

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Credit rollover: your unused credits never expire while you stay on a paid plan

Strengths vs G2 Marketing Solutions

  • Web app, nothing to install - also in Sheets, Claude, API
  • from €20/month - credits that roll over, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Enrichment in a web app, plus Sheets, Claude and API
Replace G2 Marketing Solutions: spot which companies are hiring right now in Derrick's web app, nothing to install
Try Derrick free →
or use it directly in
Claude
or via API
  1. #2

    Bombora

    4/5

    The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.

    From Custom (~$30K/yr min)
    Best for Mid-market & enterprise ABM
  2. #3

    6sense

    3.6/5

    Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.

    From Custom (~$25k/yr)
    Best for Enterprise ABM teams
  3. #4

    Demandbase

    3.9/5

    The enterprise ABM heavyweight.

    From Custom (~$18K-65K+/yr)
    Best for Enterprise B2B with mature ABM programs + advertising budgets
  4. #5

    TechTarget Priority Engine

    3/5

    TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.

    From ~$75,000/year (custom)
    Best for Enterprise tech vendors selling to IT
  5. #6

    Warmly

    3.4/5

    Warmly is an AI-first signal-based revenue platform - web-deanonymization, account-intent, live chat, and outbound orchestration in one stack.

    From $10,000/year
    Best for Revenue teams on signal-based outbound
  6. #7

    Rollworks

    3.2/5

    Rollworks (a NextRoll/AdRoll product) is a mid-market ABM platform bundling account identification, intent data, advertising, and journey orchestration.

    From ~$10,000/year (custom)
    Best for Mid-market ABM teams on AdRoll
  7. #8

    Terminus

    3.1/5

    Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.

    From ~$40,000/year (custom)
    Best for Mid-market enterprise ABM
  8. #9

    Factors.AI

    3.4/5

    Factors.AI is an India-built AI-first account intelligence platform - account ID, intent data, marketing attribution, and predictive scoring in one stack.

    From $399/month
    Best for Mid-market AI-first ABM
Part 4 / 8

Pros and cons

Advantages and disadvantages of leaving G2 Marketing Solutions

What you actually gain (and what you might lose) when switching off G2 Marketing Solutions to one of the alternatives above.

Why teams leave G2 Marketing Solutions

  • Useless for SaaS without G2 presence
  • Pricing scales fast for multi-category SaaS
  • Opaque pricing creates procurement friction

What you might lose

First-party buyer intent that no competitor can replicate
G2 owns the data because G2 owns the review-site traffic generating it. Bombora, TrustRadius, and other third-party intent providers can approximate but can't deliver the same signal. For SaaS vendors…
Strong brand authority + buyer trust
G2 is the most-trusted B2B software review brand. Being listed there with positive reviews drives both top-of-funnel (organic search visibility) and bottom-of-funnel (buyer trust at decision time). Th…
Native Salesforce + HubSpot intent workflows
CRM integrations push intent signal directly into deal records - "Account X just viewed our category page" surfaces as a deal-stage update or rep alert. For mature sales motions, this is the meaningfu…

Bombora

  • Largest B2B intent data co-op (200+ publishers)
  • 13,000+ B2B topic categories

6sense

  • Best-in-class intent data
  • Account-based predictive scoring

Demandbase

  • Best-in-class enterprise account identification + account graph
  • Native B2B advertising platform (genuine differentiator)
Part 5 / 8

How to choose

Choosing a Buyer intent data tool after G2 Marketing Solutions

Two filters : where Derrick fits by profile (cards below) and a factual criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio, with a free plan and paid plans from 20 EUR/month. Web app plus Sheets, Claude and API, no per-seat fees, credits that roll over.

See full profile ↓

By budget

  • < $50 / month Derrick App
  • $200+ / month or custom Bombora 6sense Demandbase TechTarget Priority Engine Warmly Rollworks Terminus Factors.AI

By workflow

  • Web app + Sheets Derrick App
  • Cloud platform / web app Bombora 6sense Demandbase TechTarget Priority Engine Warmly Rollworks Terminus Factors.AI

By use case

  • Data enrichment Derrick App
  • Visitor / Intent Bombora 6sense Demandbase TechTarget Priority Engine Warmly Rollworks Terminus Factors.AI

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) Warmly Rollworks Factors.AI
  • Enterprise (100+) Bombora 6sense Demandbase TechTarget Priority Engine Terminus
Part 6 / 8

The verdict

Verdict : which G2 Marketing Solutions alternative to pick

The right G2 Marketing Solutions alternative depends primarily on your use case + budget + workflow shape.

  • For budget-conscious Sheet users : Derrick App from €20/month covers 10,000 credits a month. Best fit when your team already lives in Google Sheets.
  • For the lowest entry price : Factors.AI starts at $399/month - fits tight budgets with workable feature surface for mid-market ai-first abm.
  • For closest head-to-head match : Bombora is the most direct comparable to G2 Marketing Solutions on positioning + price (Custom (~$30K/yr min)).
  • For data depth at scale : the enterprise tier (Cognism, ZoomInfo, 6sense) brings proprietary databases + intent layers that mid-market alternatives don't match.

G2 Marketing Solutions works well for its core ICP. The alternatives matter only when your specific stack misfit, pricing ceiling, or geographic gap pushes you out. Spend a fortnight testing 2-3 shortlist candidates on real prospect lists.

derrick •

Try Derrick free

  • Web app: import a list or paste LinkedIn URLs, nothing to install
  • Free plan: 100 credits every month, no credit card
  • Also in Google Sheets, in Claude (MCP) and via the API
  • Native LinkedIn and Sales Navigator import
Try the app free
or use it in
Google Sheets
Claude
API

No credit card · No contract

Key terms glossary

To understand ABM + intent data + revenue orchestration concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : intent data, account scoring, ABM orchestration, journey stages, in-market signal.

Part 7 / 8

Switch to Derrick

How to switch from G2 Marketing Solutions to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

Open the Derrick web app

Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.

Import your G2 Marketing Solutions list

Upload the CSV you exported from G2 Marketing Solutions, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.

Enrich your list with one click

Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

Any questions?

Stop copying data around. Start enriching.

Try the app freeSee pricing

What is the best G2 Marketing Solutions alternative in 2026?

+
The best alternative depends on your use case. For no-install enrichment (web app, Sheets, Claude, API), Derrick App (free plan, then €20/month). For buyer intent data similar to G2 Marketing Solutions, Bombora is the closest comparable on positioning + price. For the cheapest entry point, Factors.AI starts at $399/month.

Is there a free G2 Marketing Solutions alternative?

+
Several alternatives offer free tiers : Derrick App (free plan, 100 credits per month, no card), Apollo (Free forever with 10K credits), and Hunter (limited free tier). Derrick's free plan renews 100 credits every month, with no card and no trial clock, so an evaluation can run as long as it needs to. Most paid alternatives start in the $10-50/month range for solo use.

How does G2 Marketing Solutions pricing compare to its alternatives?

+
G2 Marketing Solutions starts at ~$25,000/year (custom). Comparable alternatives range from $399/month (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price - factor in credit caps, seat fees, and bundled features per tier. Derrick App's 20 EUR/month entry plan is unique in giving you 10,000 credits to spend row by row in its web app, Google Sheets, Claude or the API.

Can I switch from G2 Marketing Solutions to a tool that also runs in Sheets?

+
Yes - Derrick App is built specifically for this migration. Export your data from G2 Marketing Solutions as CSV, then import it into the Derrick web app, or paste it into Google Sheets and use the Derrick sidebar (pick the feature, map your columns) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which G2 Marketing Solutions alternative is best for buyer intent data?

+
For pure buyer intent data use cases, Bombora is the closest like-for-like alternative. For broader feature coverage including buyer intent data + adjacent workflows, Apollo or Reply.io bundle more in one platform. For web app or spreadsheet data workflows, Derrick App from 20 EUR/mo replaces the data layer of any buyer intent data tool.
Part 8 / 8

Keep exploring

Keep researching G2 Marketing Solutions

In-depth review

Read our full G2 Marketing Solutions review

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

G2 Marketing Solutions pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

Open the pricing page → Curated stack

All B2B sales tools, ranked

Our hand-picked shortlist across categories.

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