Pricing analysis Factors.AI 2026 restructure : permanent Free tier (5K MTUs + 200 companies + 3 seats, was 14-day trial in 2024). Paid tiers (Basic / Growth / Enterprise) all quote-only now - no public $ prices. Metric changed from 'visitor caps' to 'monthly tracked users + companies identified'. Old 'Pro' tier eliminated. AI predictive scoring (main moat) gated to Growth+.
Plans
Factors.AI ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Factors.ai pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free (permanent) | $0 | Evaluation / testing | 5K monthly tracked users + 200 companies + 3 seats · 5,000 monthly tracked users (MTUs) · 200 companies identified/mo |
| Basic | Custom (quote-only) | 10,000 monthly tracked users | 10K MTUs + 3K companies + 5 seats · 10,000 monthly tracked users · 3,000 companies identified/mo |
| Growth | Custom (quote-only) | 50,000 monthly tracked users | 50K MTUs + 8K companies + 10 seats · 50,000 monthly tracked users · 8,000 companies identified/mo |
| Enterprise | Custom | 100K+ MTUs (scales higher) | 100K+ MTUs + 25 seats · 100K+ MTUs (scales higher) · 25+ seats |
Credits
Factors.AI bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Factors.AI's pricing is volume + features tiered. Starter at $399/month covers basic ABM workflows ; Growth at $899-$1,200/month adds AI predictive scoring + multi-touch attribution (the platform's biggest differentiators) ; Pro at $2,000+ adds custom AI model training + advanced workflows. Annual billing saves ~15% versus monthly.
Compare
How Factors.AI stacks against Derrick, Hunter, and the other tools we benchmarked.
Cost comparison between Factors.AI and Derrick across the dimensions that matter most for real-world budgeting :
| Dimension | Factors.AI | Derrick App |
|---|---|---|
| Pricing entry | $399/month (Starter) | Free plan · from €20/month |
| AI predictive scoring | Available on Growth ($899+) | Via LLM enrichment |
| Multi-touch attribution | Bundled with ABM (Growth+) | Pair with analytics tool |
| EU coverage | Competitive but lags Dealfront | Via integrated providers |
| AI accuracy vs 6sense | 10-15% accuracy gap on predictive | N/A |
| Best for | Mid-market AI-first ABM | No-install enrichment (web app, Sheets, Claude, API) |
Factors.AI wins on AI predictive ABM at mid-market pricing - the value proposition between visitor-ID tools and enterprise platforms. Enterprise platforms (6sense, Demandbase) win on intent depth. Dealfront wins on EU coverage. Derrick is the enrichment layer (web app, Sheets, Claude, API) that pairs with any ABM platform.
What's included
What you actually get on Factors.AI's paid tiers (synthesised from real-user G2 + Capterra reviews) :
The verdict
Factors.AI is the right tool for 50-500 employee B2B teams that want AI-powered ABM (predictive scoring + intent + attribution) at mid-market pricing rather than the $50K+/year enterprise commit that 6sense and Demandbase require. The combination of bundled attribution + predictive scoring at $899-$1,200/month is the cleanest mid-market value in the ABM-with-AI space in 2026. The platform fails for EU-heavy stacks (regional coverage lags Dealfront) and for enterprise teams that need the deepest proprietary intent depth (6sense remains the leader). For its core ICP - mid-market AI-first ABM - Factors.AI is one of the most commercially distinctive products in the category.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from Factors.AI, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
Factors.AI starts at $399/month (Starter tier - Account ID · basic intent · 1 user · standard reporting). Higher tiers scale to Custom (Enterprise). For a credit plan whose unused credits roll over, Derrick App starts at 20 EUR/month for 10,000 credits spent in the web app, Google Sheets, Claude or the API.
Factors.AI's free tier provides Free 14-day trial - useful for evaluation but rarely enough for production use. Paid plans start at $399/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Factors.AI's headline price ($399/month) is the floor. AI predictive scoring (a primary differentiator) gates to Growth tier ($899+/mo) - Starter doesn't include it. Multi-touch attribution gates to Growth as well. Custom AI model training requires Pro ($2,000+/mo) or Enterprise. API access gates to Pro and above.
Factors.AI starts at $399/month and scales with usage + seats. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app, Google Sheets, Claude or the API, and what you do not use rolls over. For mid-market ai-first abm that don't need the full account-based marketing (abm) platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on Factors.AI depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free 14-day trial) is genuinely free, but caps usage tightly.
For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Factors.AI alternatives guide for the ranked decision framework.
Keep exploring
Comparing options? These are the other intent & abm tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
6sense review: 3.6/5. Enterprise intent data and ABM platform, custom pricing from about $25K/yr on annual contracts. For enterprise ABM, no
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Leadfeeder review: 3.7/5. Company-level website visitor identification, free Lite plan then €99/mo. For mid-market B2B with EU traffic, not
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Lead411 review 2026: the 25-year ZoomInfo alternative, Bombora intent + verified emails at $490/yr. 4.5/5 on 477 G2 reviews, and how Derrick
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Rollworks review: 3.2/5. Mid-market ABM with bundled AdRoll display ads, custom pricing from about $10,000/yr. For AdRoll users, not teams u
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Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →