Pricing analysis Tier-by-tier Rollworks pricing for 2026 : what's included, what scales the bill, and where Derrick App's €20/month entry plan fits as a cheaper web app + Sheets alternative. Buyer-side analysis based on real G2 + Capterra reviews + the vendor's published pricing.
Plans
Rollworks ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
RollWorks pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free (Account ID) | $0 | Evaluation / testing | Account ID only (Chrome extension) · Free Chrome extension · Account-level visitor identification on your site |
| ABM Starter | ~$833/mo (~$10,000/year) | Limited journey stages (basic ABM orchestration) | Limited journey stages · Limited journey stages (basic ABM orchestration) · Capped target account count |
| ABM Standard | ~$2,083-$4,166/mo ($25,000-$50,000/year) | Full journey orchestration | Full journey orchestration + Bombora intent · Full journey orchestration · Bombora intent data (3rd-party) |
| ABM Advanced | ~$6,250+/mo ($75,000+/year) | Advanced multi-touch attribution | Multi-channel + advanced attribution · Advanced multi-touch attribution · Multi-channel orchestration (display + email + sales) |
| Enterprise | Custom ($8,333+/mo) ($100K+/year (multi-year)) | 1,000+ employee organizations | Custom · 1,000+ employee organizations · Dedicated CSM + custom integrations |
Credits
Rollworks bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Rollworks does not publish pricing - every tier is sales-led with custom quotes. Industry-aggregated figures (Vendr, G2 verified-buyer reports, public RFP disclosures) put the practical entry point around $10,000/year for ABM Starter, ranging up to $75K+/year for ABM Advanced. Display ad spend is a separate line item billed through AdRoll - most customers spend $30-100K/year on ads on top of the platform subscription.
The free Chrome extension is a useful evaluation tool : it surfaces visitor account-ID + intent on your own website. Useful, but it's a lead-gen funnel for the paid platform, not a permanent free product.
Compare
How Rollworks stacks against Derrick, Hunter, and the other tools we benchmarked.
Rollworks vs Derrick - the practical cost breakdown that determines monthly bill, not just entry-tier marketing :
| Dimension | Rollworks | Derrick App |
|---|---|---|
| Pricing entry | ~$10K/yr (ABM Starter) | Free plan · from €20/month |
| Pricing transparency | Opaque, sales-led | Public, 20 EUR/mo |
| Contract length | Annual minimum | Monthly |
| Display ads | Bundled (AdRoll network) | Not included |
| Intent data | Bombora (3rd party) | External integrations |
| Best for | Mid-market ABM | No-install enrichment (web app, Sheets, Claude, API) |
Rollworks wins for mid-market teams running AdRoll display ads who want ABM orchestration in the same stack. Derrick is the layer underneath - list enrichment for the accounts Rollworks identifies.
What's included
Beyond the headline plan name : here's what Rollworks delivers per tier that matters in real production use :
The verdict
Rollworks is the right tool for 100-500 employee B2B companies already on AdRoll who want to upgrade from display advertising to full ABM orchestration without leaping to enterprise pricing. The bundled ad network is the platform's competitive moat - and its biggest constraint. If your stack already runs through Google Ads, LinkedIn Ads, or a different DSP, you're paying for infrastructure you can't use. For mid-market teams that fit the profile, it's the cheapest path to coherent ABM ; for everyone else, the price-vs-value gap widens fast.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from Rollworks, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
Rollworks starts at ~$10,000/year (custom) (ABM Starter tier - Limited journey stages · capped account count · annual contract). Higher tiers scale to Custom (100K+/yr) (Enterprise). For a credit plan whose unused credits roll over, Derrick App starts at 20 EUR/month for 10,000 credits spent in the web app, Google Sheets, Claude or the API.
Rollworks's free tier provides Free account-ID Chrome extension - useful for evaluation but rarely enough for production use. Paid plans start at ~$10,000/year (custom). For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Rollworks's headline price (~$10,000/year (custom)) is the floor. Display ad spend is mandatory on most journey templates - budget $30-100K/year on top of platform fees. Multi-year contracts are heavily incentivised but require capacity-planning : journey limits + account caps are set at contract signature and overages cost extra. Salesforce + HubSpot integrations are included but custom CRM connections (Pipedrive, Attio, Outreach) gate to Advanced or higher. Annual prepay only - no monthly billing on any tier.
Rollworks starts at ~$10,000/year (custom) and scales with usage + seats. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app, Google Sheets, Claude or the API, and what you do not use rolls over. For mid-market abm teams on adroll that don't need the full account-based marketing (abm) platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on Rollworks depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free account-ID Chrome extension) is genuinely free, but caps usage tightly.
For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Rollworks alternatives guide for the ranked decision framework.
Keep exploring
Comparing options? These are the other intent & abm tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
G2 Marketing Solutions review: 3.3/5. First-party buyer intent from G2, custom pricing from about $25,000/yr. For SaaS vendors with G2 revie
See pricing →
TechTarget Priority Engine review: 3.0/5. Contact-level IT buyer intent from 150+ tech publications, custom from ~$75,000/yr. For enterprise
See pricing →
Bombora review 2026: the B2B intent-data co-op, 13,000+ topics across 5,500+ publisher sites. Enterprise pricing (~$30K/yr), no contact data
See pricing →
Demandbase review: 3.9/5. Enterprise ABM platform with intent data and native B2B ads, custom pricing around $18K-65K+/yr. For mature ABM te
See pricing →Go further
Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →