Demandbase vs Rollworks vs Derrick in short. Demandbase: enterprise ABM orchestration platform with account intelligence + intent + native B2B advertising. Rollworks: account intelligence · Display ads · Journey orchestration. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Demandbase or Rollworks.
ABM tools like Demandbase command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Demandbase's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Demandbase's value before committing $40k+/year.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
Why teams pick Derrick over Demandbase and Rollworks
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Skip the dashboard - enrich straight from formulas
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The friction with Demandbase and Rollworks isn't the data quality - it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single step in its web app (also in Google Sheets, Claude and the API). The enrichment happens where your team already works.
02
From €20/month : unused credits roll over
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Demandbase (Custom (~$18K-65K+/yr)) and Rollworks (~$10,000/year (custom)) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick works the other way round : one credit balance, six plans from 0 to 320 EUR a month, and unused credits roll over on the paid ones. Predictable spend for teams that hate budgeting around credit-pool refills.
03
Plug Derrick into Claude / ChatGPT via MCP - no glue code
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For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Demandbase and Rollworks require Zapier or custom code at this layer - a meaningful integration tax as AI-agent stacks mature.
Replace Demandbase: enrich companies with a full company profile in Derrick's web app, nothing to install
Part 3 / 1003
Honest comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Demandbase, Rollworks, and Derrick each genuinely win.
What Demandbase does better
Deep enterprise account identification + account graph
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
Demandbase
Rollworks
Derrick
Starting price
Custom (~$18K-65K+/yr)
~$10,000/year (custom)
€0 (free) · €20/month paid
Annual cost (base)
See pricing
~$10,000/yr
€0/year free · €240/year on Standard
Free plan?
No (custom enterprise contracts only)
Free account-ID Chrome extension
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Account-Based Marketing (ABM) category : Rollworks entry tier is ~$10,000/year (custom). Typical use : mid-market abm teams on adroll. See the complete Rollworks pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
How to switch from Demandbase to Derrick in 3 steps
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Enrich Companies
1 credit / company
Full nameAName
Enrich Companiesmax 4
column B
Import your Demandbase list
Upload the CSV you exported from Demandbase, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEnrich Companies▶BIndustry
1CamilleRunning✓ Done1 crRunningSoftware
2ThomasRunning✓ Done1 crRunningSoft••••
3SophieRunning✓ Done1 crRunningSo••••••
4InèsRunningNot found1 crRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Demandbase vs Rollworks
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Demandbase is positioned as enterprise abm orchestration platform for enterprise b2b with mature abm programs + advertising budgets. Rollworks is positioned as account-based marketing (abm) for mid-market abm teams on adroll. These are different category bets - Demandbase for its niche, Rollworks for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. Both are established products with real user bases, so the deciding factor is workflow fit, not product quality.
How do Demandbase and Rollworks pricing actually compare in 2026?
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Demandbase entry-paid tier : Demandbase One™ at Custom (typically $18K-65K+/yr). Next tier up is Advertising solution (Custom (entry point)). Demandbase's free tier : No (custom enterprise contracts only). Rollworks entry-paid tier : ABM Starter at ~$10K/year. Next tier up is ABM Standard ($25-50K/year). Rollworks's free tier : Free account-ID Chrome extension. If tier-based pricing is what you are weighing, Derrick App starts free with 100 credits a month and moves to 20 EUR for 10,000, every credit usable in the web app, Google Sheets, Claude or the API.
What's the biggest reason to pick Demandbase over Rollworks?
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Best-in-class enterprise account identification + account graph. Demandbase's account graph is one of the most mature in the category - identification accuracy on enterprise-segment traffic, company hierarchy resolution, and firmographic enrichment are consistently rated as category-leading. For enterprise B2B with complex multi-subsidiary account structures, Demandbase's resolution depth beats Leadfeeder, 6sense and most competitors. That is the capability to test against your own list before it decides anything.
What's the biggest reason to pick Rollworks over Demandbase?
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AdRoll display ads are bundled, not bolted-on. Most ABM platforms require a separate DSP for display ads. Rollworks owns the network, so account-targeted ads launch in the same UI as journey orchestration. For teams already on AdRoll, this removes a real integration headache. That is the difference to test against your own workflow before it decides anything.
Can Derrick replace both Demandbase and Rollworks?
+
Demandbase (enterprise abm orchestration platform) and Rollworks (account-based marketing (abm)) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a web-app-first enrichment + search layer (also in Google Sheets, Claude and the API) from €20/month - it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Demandbase and Rollworks rather than replacing them outright.
Beyond Demandbase and Rollworks, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : 6sense, Breeze Intelligence, Bombora, Leadfeeder. Each has its own positioning trade-off versus Demandbase and Rollworks - 6sense sits closest to them on the same use case, with Breeze Intelligence, Bombora, Leadfeeder as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
