Updated
Alternatives analysis

Rollworks Alternatives: 10 Compared by Price, Workflow + Geography

Rollworks works well as a account-based marketing (abm) platform for mid-market abm teams on adroll. The 10 alternatives below cover the cases where Rollworks doesn't match your team's budget, workflow, or feature requirements - with Derrick App at the top for web app + Sheets use cases.

↓ See the comparison read our full Rollworks review →
Part 1 / 9

Overview

Comparison table of Rollworks alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Typical use Starting price What it does differently
1
Derrick App Recommended
Enrichment in a web app, plus Sheets, Claude and API €20/month (STANDARD) The Web App Alternative, Also in Sheets, Claude and API
2
6sense
Enterprise ABM teams Custom (~$25k/yr) Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.
3
Demandbase
Enterprise B2B with mature ABM programs + advertising budgets Custom (~$18K-65K+/yr) The enterprise ABM heavyweight.
4
Breeze Intelligence
Existing HubSpot customers wanting native enrichment $45/mo (100 credits, annual) + HubSpot sub What used to be Clearbit, now folded into HubSpot as a native credit-metered enrichment + buyer-intent layer.
5
Bombora
Mid-market & enterprise ABM Custom (~$30K/yr min) The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.
6
Leadfeeder
Mid-market B2B teams generating leads from website traffic Free Lite forever · Visitor ID from €99/mo The visitor-identification veteran.
7
Terminus
Mid-market enterprise ABM ~$40,000/year (custom) Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.
8
Factors.AI
Mid-market AI-first ABM $399/month Factors.AI is an India-built AI-first account intelligence platform - account ID, intent data, marketing attribution, and predictive scoring in one stack.
9
G2 Marketing Solutions
B2B SaaS vendors with G2 listings ~$25,000/year (custom) G2 Marketing Solutions is the buyer-intent product layered on top of the world's largest B2B software review site.
10
TechTarget Priority Engine
Enterprise tech vendors selling to IT ~$75,000/year (custom) TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.
See the full breakdown of Rollworks alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks Rollworks's own starting price ($10,000/yr) so cheaper-than-Rollworks tools are unambiguous.

Derrick App
€20/mo
Breeze Intelligence
$45/mo
Leadfeeder
€99/mo
Factors.AI
$399/mo
Demandbase
Custom
6sense
Custom
G2 Marketing Solutions
$25,000/yr
Bombora
Custom
Terminus
$40,000/yr
TechTarget Priority Engine
$75,000/yr
Part 2 / 9

Head-to-head

Head-to-head : Rollworks vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

Rollworks vs 6sense

Compare side-by-side →

Rollworks vs Demandbase

Compare side-by-side →
Part 3 / 9

Context

Rollworks (a NextRoll/AdRoll product) is a mid-market ABM platform bundling account identification, intent data, advertising, and journey orchestration. Strong for SMB and mid-market teams already on AdRoll display ads ; pricing is opaque and lock-in is real. Skip if you're under 30 reps or want monthly billing.

Most teams that outgrow Rollworks cite one of three reasons : pricing is fully opaque, tier-pricing surprises, or friction with their existing pipeline tooling. The 10 alternatives below cover the full range of replacement profiles - from cheaper SMB picks to enterprise-tier upgrades.

Featured alternative : Derrick App - the no-install web app option from €20/month. The 10-option comparison below is structured to let you filter by budget, workflow, or geographic priority in under a minute.

Part 4 / 9

Alternatives

The 10 Account-Based Marketing tools ranked against Rollworks

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

5/5
From €20/month (STANDARD)

The Web App Alternative, Also in Sheets, Claude and API

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Credit rollover: your unused credits never expire while you stay on a paid plan

Strengths vs Rollworks

  • Web app, nothing to install - also in Sheets, Claude, API
  • from €20/month - credits that roll over, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Enrichment in a web app, plus Sheets, Claude and API
Replace Rollworks: enrich companies with a full company profile in Derrick's web app, nothing to install
Try Derrick free →
or use it directly in
Claude
or via API
  1. #2

    6sense

    3.6/5

    Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.

    From Custom (~$25k/yr)
    Best for Enterprise ABM teams
  2. #3

    Demandbase

    3.9/5

    The enterprise ABM heavyweight.

    From Custom (~$18K-65K+/yr)
    Best for Enterprise B2B with mature ABM programs + advertising budgets
  3. #4

    Breeze Intelligence

    3.5/5

    What used to be Clearbit, now folded into HubSpot as a native credit-metered enrichment + buyer-intent layer.

    From $45/mo (100 credits, annual) + HubSpot sub
    Best for Existing HubSpot customers wanting native enrichment
  4. #5

    Bombora

    4/5

    The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.

    From Custom (~$30K/yr min)
    Best for Mid-market & enterprise ABM
  5. #6

    Leadfeeder

    3.7/5

    The visitor-identification veteran.

    From Free Lite forever · Visitor ID from €99/mo
    Best for Mid-market B2B teams generating leads from website traffic
  6. #7

    Terminus

    3.1/5

    Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.

    From ~$40,000/year (custom)
    Best for Mid-market enterprise ABM
  7. #8

    Factors.AI

    3.4/5

    Factors.AI is an India-built AI-first account intelligence platform - account ID, intent data, marketing attribution, and predictive scoring in one stack.

    From $399/month
    Best for Mid-market AI-first ABM
  8. #9

    G2 Marketing Solutions

    3.3/5

    G2 Marketing Solutions is the buyer-intent product layered on top of the world's largest B2B software review site.

    From ~$25,000/year (custom)
    Best for B2B SaaS vendors with G2 listings
  9. #10

    TechTarget Priority Engine

    3/5

    TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.

    From ~$75,000/year (custom)
    Best for Enterprise tech vendors selling to IT
Part 5 / 9

Pros and cons

Advantages and disadvantages of leaving Rollworks

What you actually gain (and what you might lose) when switching off Rollworks to one of the alternatives above.

Why teams leave Rollworks

  • Pricing is fully opaque
  • Display ad spend is effectively mandatory
  • Intent data depth lags 6sense and Demandbase

What you might lose

AdRoll display ads are bundled, not bolted-on
Most ABM platforms require a separate DSP for display ads. Rollworks owns the network, so account-targeted ads launch in the same UI as journey orchestration. For teams already on AdRoll, this removes…
Mid-market pricing actually works for mid-market
6sense and Demandbase start north of $50K/year and assume an enterprise sales cycle. Rollworks ABM Standard at $25-50K/year is sized for 100-500 employee companies - and the sales team won't disqualif…
Journey orchestration UX is genuinely simple
Journeys are visual, drag-and-drop, and easy to QA. Marketers without RevOps support can build and ship campaigns without a Salesforce admin. Reviewers consistently call out faster time-to-first-campa…

6sense

  • Best-in-class intent data
  • Account-based predictive scoring

Demandbase

  • Best-in-class enterprise account identification + account graph
  • Native B2B advertising platform (genuine differentiator)

Bombora

  • Largest B2B intent data co-op (200+ publishers)
  • 13,000+ B2B topic categories
Part 6 / 9

How to choose

Choosing a Account-Based Marketing tool after Rollworks

Two filters : where Derrick fits by profile (cards below) and a factual criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio, with a free plan and paid plans from 20 EUR/month. Web app plus Sheets, Claude and API, no per-seat fees, credits that roll over.

See full profile ↓

By budget

  • < $50 / month Derrick App Breeze Intelligence
  • $50-$200 / month Leadfeeder
  • $200+ / month or custom 6sense Demandbase Bombora Terminus Factors.AI G2 Marketing Solutions TechTarget Priority Engine

By workflow

  • Web app + Sheets Derrick App
  • Cloud platform / web app 6sense Demandbase Breeze Intelligence Bombora Leadfeeder Terminus Factors.AI G2 Marketing Solutions TechTarget Priority Engine

By use case

  • Data enrichment Derrick App Breeze Intelligence
  • Visitor / Intent 6sense Demandbase Bombora Leadfeeder Terminus Factors.AI G2 Marketing Solutions TechTarget Priority Engine

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) Breeze Intelligence Leadfeeder Factors.AI G2 Marketing Solutions
  • Enterprise (100+) 6sense Demandbase Bombora Terminus TechTarget Priority Engine
Part 7 / 9

The verdict

Verdict : which Rollworks alternative to pick

Final recommendation by profile : Rollworks's alternatives fall into 4 clear buckets depending on what you optimise for.

  • For no-install enrichment (web app, Sheets, Claude, API) : Derrick App remains the lowest-friction fit from 20 EUR/month, with credits that roll over and no platform onboarding.
  • For the lowest entry price : Breeze Intelligence starts at $45/mo (100 credits, annual) + HubSpot sub - fits tight budgets with workable feature surface for existing hubspot customers wanting native enrichment.
  • For closest head-to-head match : 6sense is the most direct comparable to Rollworks on positioning + price (Custom (~$25k/yr)).
  • For enterprise scale : platforms like Cognism, ZoomInfo, 6sense - built for 500+ employee orgs with dedicated RevOps headcount.

Rollworks works well for its core ICP. The alternatives matter only when your specific stack misfit, pricing ceiling, or geographic gap pushes you out. Spend a fortnight testing 2-3 shortlist candidates on real prospect lists.

derrick •

Try Derrick free

  • Web app: import a list or paste LinkedIn URLs, nothing to install
  • Free plan: 100 credits every month, no credit card
  • Also in Google Sheets, in Claude (MCP) and via the API
  • Native LinkedIn and Sales Navigator import
Try the app free
or use it in
Google Sheets
Claude
API

No credit card · No contract

Key terms glossary

To understand ABM + intent data + revenue orchestration concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : intent data, account scoring, ABM orchestration, journey stages, in-market signal.

Part 8 / 9

Switch to Derrick

How to switch from Rollworks to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

Open the Derrick web app

Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.

Import your Rollworks list

Upload the CSV you exported from Rollworks, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.

Enrich your list with one click

Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

Any questions?

Stop copying data around. Start enriching.

Try the app freeSee pricing

What is the best Rollworks alternative in 2026?

+
The best alternative depends on your use case. For no-install enrichment (web app, Sheets, Claude, API), Derrick App (free plan, then €20/month). For account-based marketing (abm) similar to Rollworks, 6sense is the closest comparable on positioning + price. For the cheapest entry point, Breeze Intelligence starts at $45/mo (100 credits, annual) + HubSpot sub.

Is there a free Rollworks alternative?

+
Several alternatives offer free tiers : Derrick App (free plan, 100 credits per month, no card), Apollo (Free forever with 10K credits), and Hunter (limited free tier). Derrick's free plan renews 100 credits every month, with no card and no trial clock, so an evaluation can run as long as it needs to. Most paid alternatives start in the $10-50/month range for solo use.

How does Rollworks pricing compare to its alternatives?

+
Rollworks starts at ~$10,000/year (custom). Comparable alternatives range from $45/mo (100 credits, annual) + HubSpot sub (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price - factor in credit caps, seat fees, and bundled features per tier. Derrick App's 20 EUR/month entry plan is unique in giving you 10,000 credits to spend row by row in its web app, Google Sheets, Claude or the API.

Can I switch from Rollworks to a tool that also runs in Sheets?

+
Yes - Derrick App is built specifically for this migration. Export your data from Rollworks as CSV, then import it into the Derrick web app, or paste it into Google Sheets and use the Derrick sidebar (pick the feature, map your columns) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which Rollworks alternative is best for account-based marketing (abm)?

+
For pure account-based marketing (abm) use cases, 6sense is the closest like-for-like alternative. For broader feature coverage including account-based marketing (abm) + adjacent workflows, Apollo or Reply.io bundle more in one platform. For web app or spreadsheet data workflows, Derrick App from 20 EUR/mo replaces the data layer of any account-based marketing (abm) tool.
Part 9 / 9

Keep exploring

Keep researching Rollworks

Head-to-head Rollworks vs Derrick Side-by-side on features, pricing and data accuracy - Rollworks against Derrick, B2B enrichment in a web app, Google Sheets, Claude or the API. Free plan, no contract. Open the comparison →
In-depth review

Read our full Rollworks review

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

Rollworks pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

Open the pricing page → Curated stack

All B2B sales tools, ranked

Our hand-picked shortlist across categories.

See the curation →