Demandbase vs Terminus vs Derrick in short. Demandbase: enterprise ABM orchestration platform with account intelligence + intent + native B2B advertising. Terminus: account intelligence · Display ads · Email signatures · Chat. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Demandbase or Terminus.
ABM tools like Demandbase command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Demandbase's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Demandbase's value before committing $40k+/year.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
Why teams pick Derrick over Demandbase and Terminus
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Web app, nothing to install · also in Sheets, Claude, API
＋
Derrick is a web app, nothing to install: import your list, enrich it, and each column populates inline. The same enrichment runs in the web app (and in Google Sheets, Claude and the API), Claude (MCP) and the API. No platform-switching, no CSV round-trip.
02
Forget per-seat math : from €20/month for 10,000 credits
＋
Pricing comparison : Demandbase from Custom (~$18K-65K+/yr), Terminus from ~$40,000/year (custom), Derrick from €20/month. Note the unit - both Demandbase and Terminus either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's paid plans open at 20 EUR a month, and every row you enrich draws credits from that balance.
03
AI-agent ready : Derrick speaks the Model Context Protocol
＋
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Demandbase and Terminus require Zapier or custom code at this layer - a meaningful integration tax as AI-agent stacks mature.
Replace Demandbase: enrich companies with a full company profile in Derrick's web app, nothing to install
Part 3 / 1003
Honest comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Demandbase, Terminus, and Derrick each genuinely win.
What Demandbase does better
Deep enterprise account identification + account graph
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
Demandbase
Terminus
Derrick
Starting price
Custom (~$18K-65K+/yr)
~$40,000/year (custom)
€0 (free) · €20/month paid
Annual cost (base)
See pricing
~$40,000/yr
€0/year free · €240/year on Standard
Free plan?
No (custom enterprise contracts only)
Free ABM scorecard (gated)
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Enterprise B2B with mature ABM programs + advertising budgets
B2B enrichment (web app, Sheets, Claude, API)
Mid-market enterprise ABM
Category positioning
Enterprise ABM Orchestration Platform
Web app for B2B data (also Sheets, Claude, API)
Account-Based Marketing (ABM)
Founded
2006
2022
2014 (Sigstr merger 2019)
Intent data source
Bundled / third-party
External integrations
G2 + Bombora (3rd party)
Account scoring
Available
Via LLM (web app, Sheets, Claude)
Available
Works natively in Google Sheets
✕
✓
✕
Per-row pricing (credits roll over)
✕
✓
✕
MCP-ready for AI / LLM agents
✕
✓
✕
Part 6 / 1006
Pricing in a nutshell
Demandbase vs Terminus vs Derrick pricing breakdown
Enterprise ABM Orchestration Platform
Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase starts at Custom (~$18K-65K+/yr). Enterprise ABM Orchestration Platform, with positioning around enterprise b2b with mature abm programs + advertising budgets. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Demandbase pricing page.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
For mid-market enterprise abm, Terminus account-based marketing (abm) starts at ~$40,000/year (custom). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Terminus pricing page below.
How to switch from Demandbase to Derrick in 3 steps
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Enrich Companies
1 credit / company
Full nameAName
Enrich Companiesmax 4
column B
Import your Demandbase list
Upload the CSV you exported from Demandbase, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEnrich Companies▶BIndustry
1CamilleRunning✓ Done1 crRunningSoftware
2ThomasRunning✓ Done1 crRunningSoft••••
3SophieRunning✓ Done1 crRunningSo••••••
4InèsRunningNot found1 crRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Demandbase vs Terminus
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Demandbase is positioned as enterprise abm orchestration platform for enterprise b2b with mature abm programs + advertising budgets. Terminus is positioned as account-based marketing (abm) for mid-market enterprise abm. These are different category bets - Demandbase for its niche, Terminus for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. Both are established products with real user bases, so the deciding factor is workflow fit, not product quality.
How do Demandbase and Terminus pricing actually compare in 2026?
+
Demandbase entry-paid tier : Demandbase One™ at Custom (typically $18K-65K+/yr). Next tier up is Advertising solution (Custom (entry point)). Demandbase's free tier : No (custom enterprise contracts only). Terminus entry-paid tier : ABM Essentials at ~$40K/year. Next tier up is ABM Pro ($60-80K/year). Terminus's free tier : Free ABM scorecard (gated). If tier-based pricing is what you are weighing, Derrick App starts free with 100 credits a month and moves to 20 EUR for 10,000, every credit usable in the web app, Google Sheets, Claude or the API.
What's the biggest reason to pick Demandbase over Terminus?
+
Best-in-class enterprise account identification + account graph. Demandbase's account graph is one of the most mature in the category - identification accuracy on enterprise-segment traffic, company hierarchy resolution, and firmographic enrichment are consistently rated as category-leading. For enterprise B2B with complex multi-subsidiary account structures, Demandbase's resolution depth beats Leadfeeder, 6sense and most competitors. That is the capability to test against your own list before it decides anything.
What's the biggest reason to pick Terminus over Demandbase?
+
Email-signature marketing is unique to Terminus (post-Sigstr). Every outbound employee email becomes an addressable ABM surface. Account-targeted banners + CTAs render in real-time based on the recipient's company, with measurable click-through and meeting-booked attribution. No competitor in 2026 ships this natively. That is the difference to test against your own workflow before it decides anything.
Can Derrick replace both Demandbase and Terminus?
+
Demandbase (enterprise abm orchestration platform) and Terminus (account-based marketing (abm)) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a web-app-first enrichment + search layer (also in Google Sheets, Claude and the API) from €20/month - it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Demandbase and Terminus rather than replacing them outright.
Beyond Demandbase and Terminus, what other tools should I evaluate?
+
Four other tools in the same competitive set worth evaluating : 6sense, Rollworks, Breeze Intelligence, Bombora. Each has its own positioning trade-off versus Demandbase and Terminus - 6sense sits closest to them on the same use case, with Rollworks, Breeze Intelligence, Bombora as adjacent picks for different team sizes or use cases. Read the dedicated reviews to weigh feature surface, pricing model, and geographic depth against your real sales motion.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
