Visitor identification Leadinfo Review: Is It Still Worth It in 2026?
Leadinfo is a self-serve SMB visitor identification platform strong in Benelux and DACH, best for SMB teams running EU visitor-ID workflows. A 14-day free trial is available, then Starter costs €69/month. Skip it if your site gets more than 5K B2B sessions a month, you need AI orchestration and signal-based outbound, or you want bundled ABM features.
Leadinfo is a Dutch SMB-focused visitor identification platform: transparent monthly pricing from €69/mo, strong Benelux + DACH coverage, simple UX. Best for SMB and small mid-market teams in EU markets ; less compelling for enterprise rollouts or modern AI-first workflows.
- You're a solo founder or 2-5 person SMB team doing EU outbound
- Your TAM is heavily Benelux or DACH
- You want the cheapest serious visitor-ID tool with transparent pricing
- Your site traffic exceeds 5K B2B sessions/mo (caps will hit fast)
- You need modern AI orchestration + signal-based outbound (Warmly)
- You want bundled ABM features (Dealfront's modular pricing)
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →
Overview
What is Leadinfo?
Leadinfo is a Dutch B2B visitor identification platform launched in 2017. The product identifies which companies visit your website, surfaces basic company data + intent signal, and pushes results into CRM workflows. The commercial positioning is unambiguously SMB and small mid-market : transparent monthly pricing starting at €69 (the lowest paid entry in the category), self-serve onboarding, and a clean simple UX without enterprise complexity.
Pricing
Leadinfo pricing 2026
Pricing collected from leadinfo.com/pricing (May 2026).
| Plan | Price | Typical use | Key limits |
|---|---|---|---|
| Free trial | €0 | 14-day evaluation | Full features · 14 days · no commitment |
| Starter | €69/month | Solo SMB visitor ID | Up to 100 identified companies/month · 3 users · basic CRM sync |
| Pro | €129/month | Small team visitor ID | Up to 500 identified companies/month · multi-user · advanced filters |
| Premium | €249/month | Active SMB ABM workflows | Up to 2,000 identified companies/month · API access · priority support |
| Enterprise | Custom | Higher volume / multi-region | Annual contract · dedicated CSM · custom integrations |
What the pricing page doesn't show
Identified-company caps reset monthly: Starter's 100/mo cap can be hit fast on high-traffic sites. API access gates to Premium tier. Advanced segmentation + multi-team workspaces require Enterprise quoting. Match rates depend on traffic profile (same constraint as all vendor-class deanonymization, 25-40% on B2B traffic).
Where Leadinfo is fair value
If you're a solo founder or 2-5 person SMB team doing EU outbound and want the cheapest serious visitor-ID tool with transparent monthly pricing, Leadinfo Starter at €69 is the price-leader in the category. Benelux + DACH coverage is genuinely strong. For higher-volume workflows (500+ identified companies/month) or for teams wanting bundled ABM features, competitors (Albacross, Dealfront, Warmly) deliver more at higher cost.
Verdict in detail
Leadinfo Pros & Cons - Summary That Actually Helps You Decide
Pulled from G2 + Capterra verified-buyer reviews (Q1 2026). Leadinfo's strongest signals : price leadership, Benelux + DACH coverage, self-serve simplicity.
Cheapest serious visitor-ID tier in the category
€69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create.
Best-in-class Benelux + DACH coverage
Dutch roots give Leadinfo a regional data advantage. Dutch, German, Belgian, Austrian company identification consistently rates equal or better than Leadfeeder/Albacross for the same Benelux prospect base.
Clean self-serve onboarding without sales calls
Sign up, drop the tracking pixel, configure CRM sync: live in 30 minutes. No sales call, no enterprise procurement dance, no onboarding services contract.
Identified-company caps are tight on lower tiers
Starter's 100-identified-companies/month cap fits low-traffic SMB sites but burns fast on anything getting > 5K B2B sessions/month. Hitting the cap mid-month stops new identifications until the cycle resets. Upgrade to Pro (€129) lifts to 500/mo.
No advanced AI or signal orchestration
Pure visitor-ID + basic CRM sync. No signal-based outbound orchestration (Warmly), no AI chat (Warmly Coworker), no advanced intent layers (Dealfront). Teams growing into modern ABM workflows outgrow Leadinfo.
Narrower product surface than Dealfront
Visitor-ID-only: no prospecting database, no advertising, no CRM data hygiene. Teams wanting a full EU ABM stack pair Leadinfo with Apollo/Dropcontact (similar pattern to Albacross). For one-platform-does-it-all, Dealfront's modular bundle wins.
The honest comparison
Leadinfo vs Derrick - Side by Side
We're biased - Derrick is our product. So this table is the version we'd want our prospects to see before they sign elsewhere.
| LeadinfoVisitor identification | DerrickWeb app · Sheets · Claude · API | |
|---|---|---|
| Pricing entry | €69/month (cheapest in category) | Free plan · from €20/month |
| Pricing transparency | Public monthly tiers | Public, from €20/month |
| Benelux + DACH coverage | Best-in-class (Dutch heritage) | Via integrated providers |
| Identified-company caps | 100 on Starter, 500 on Pro | Credits roll over on paid plans |
| AI / signal orchestration | Not available | Via Claude (MCP) or LLMs in Sheets |
| Best for | SMB EU visitor ID | List enrichment (web app, Sheets, Claude, API) |
Decision tree
Should You Use Leadinfo?
A short, opinionated guide. We'll tell you when Leadinfo is the right pick - and when it isn't.
Alternatives
Visitor identification alternatives to Leadinfo
Tools we'd recommend instead, depending on your stack and budget. Derrick first because it's the only one that lives where you actually prospect.
| Tool | Typical use | Starting price | What it does differently | |
|---|---|---|---|---|
| D Derrick Recommended | Enrichment layer (web app, Sheets, Claude, API) | from €20/month | Pairs with Leadinfo for identified-visitor enrichment · Credits roll over · MCP-ready | → |
 Albacross | EU mid-market visitor ID | From €99/mo | Higher caps, similar transparent EU pricing | → |
 Leadfeeder | Lightweight account ID | From $99/mo | Similar product, broader US coverage | → |
 Dealfront | Bundled EU ABM | From €141/mo | Broader product surface, modular pricing | → |
 Warmly | Signal-based outbound + AI chat | From $10K/year | Modern AI workflows on top of visitor ID | → |
 RB2B | Person-level deanonymization | Free + paid tiers | Different category, person not account-level | → |
The verdict
Who should skip Leadinfo
Leadinfo is the right tool for SMB and small mid-market teams doing EU visitor identification at the lowest possible price-point: €69/month Starter is materially cheaper than any serious competitor. The Benelux + DACH coverage is genuinely strong (heritage advantage from Dutch roots), and the self-serve onboarding removes the procurement friction that enterprise-tier competitors create. The platform fails for high-traffic sites (identified-company caps hit fast on Starter) and for teams wanting modern AI orchestration or bundled ABM features. For its core ICP (solo founders + 2-5 person SMB EU teams), Leadinfo is the cleanest entry into the visitor-ID category in 2026.
Score breakdown
- Ease of use4.5/5Sign up, add the tracking pixel and configure CRM sync to be live in about 30 minutes.
- Data quality3.5/5Dutch roots give it strong company identification across the Netherlands, Germany, Belgium and Austria.
- Pricing value3.5/5Starter at €69/month is the lowest paid entry, but its 100-company monthly cap burns fast.
- Support & reliability2.5/5Pure visitor ID with basic CRM sync, and no AI or signal orchestration to lean on.
derrick •
Switch from Leadinfo to Derrick
- Web app: import a list or paste LinkedIn URLs, nothing to install
- Free plan: 100 credits every month, no credit card
- Also in Google Sheets, in Claude (MCP) and via the API
- Native LinkedIn and Sales Navigator import
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets → https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
How we review
We read Leadinfo's public pricing page and documentation, analyse verified user reviews on G2 and Capterra, and compare it with Derrick on the same criteria. Derrick is our product, and we say so in every comparison.
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Lead Forensics review: 3.0/5. UK enterprise visitor identification with account management, custom pricing around £4,500/yr. For UK enterpri
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Visitor Queue review: 3.1/5. Cheap self-serve visitor identification for North America, 14-day free trial then $39/month. For small SMB team
Read review → RB2B review: 3.6/5. US person-level visitor identification with LinkedIn profiles, free plan then $129/month. For US outbound, not EU or APA
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Factors.AI review: 3.4/5. AI-first ABM with attribution and predictive scoring, free tier then quote-only paid plans. For mid-market ABM tea
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