Pricing analysis RB2B major 2026 restructure : Plus → Starter ($129 → $79, -39%), Pro $149 → $149 (-40%), Premium removed, new Pro+ $199 with premium-resolution algorithm. Free Forever raised from 100 → 150 resolutions/mo. US-only person-level deanonymization category leader. Work emails gated to Pro+ ; Starter is LinkedIn URL + name only.
Plans
RB2B ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
RB2B pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Forever | $0 | Evaluation / testing | 150 resolutions · 150 person-level identifications/mo (was 100 in 2024 - bumped 2026) · LinkedIn URL + name on identified visitors |
| Starter | $79/mo | 300 person-level IDs/mo | 300 resolutions · 300 person-level IDs/mo · Was 'Starter $79' in 2024 - renamed Starter + price DROPPED 40% |
| Pro | $149/mo | 600-2,500 IDs/mo (slider model) | 600-2,500 resolutions · 600-2,500 IDs/mo (slider model) · Was 'Pro $149' in 2024 - price DROPPED 40% |
| Pro+ | $199/mo | NEW tier in 2026 - premium-resolution Pro+ | Premium resolution · NEW tier in 2026 - premium-resolution Pro+ · Highest-confidence person-level matching |
| Enterprise | Custom | Custom resolution volumes | Custom · Custom resolution volumes · Dedicated CSM |
Credits
RB2B bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
RB2B's pricing is volume-tiered with a Free Forever tier that's unusually generous - 100 identifications/month with LinkedIn URLs + names (no work emails) for solo founders + SMB pilots. Plus at $129/month adds work emails and Slack notifications. Pro and Premium scale identifications + features. The pricing transparency + free-forever model is a deliberate growth strategy (acquire on free tier, convert to paid as identifications scale).
Compare
How RB2B stacks against Derrick, Hunter, and the other tools we benchmarked.
RB2B vs Derrick - the practical cost breakdown that determines monthly bill, not just entry-tier marketing :
| Dimension | RB2B | Derrick App |
|---|---|---|
| Pricing entry | Free forever, paid from $129/mo | Free plan · from €20/month |
| Deanonymization level | Person-level (unique in category) | N/A |
| Geographic coverage | US-only (structural) | Via integrated providers |
| Match rate | 10-20% of US B2B traffic | N/A |
| Free tier | Free forever (100 IDs/mo) | Free tier evaluation |
| Best for | US person-level outbound signal | No-install enrichment (web app, Sheets, Claude, API) |
RB2B wins on category-creating person-level signal for US outbound. Account-level competitors (Leadfeeder, Albacross, Warmly) win on EU coverage and higher absolute identification volume. Derrick is the enrichment layer (web app, Sheets, Claude, API) that pairs with RB2B for person-level workflows.
What's included
What you actually get on RB2B's paid tiers (synthesised from real-user G2 + Capterra reviews) :
The verdict
RB2B is the right tool for US-focused B2B teams whose outbound workflows can act on individual-level signal. The person-level deanonymization is category-creating - no account-level competitor matches the granularity, and a Slack alert about a specific named contact visiting your pricing page is materially different signal than an account-level alert. The Free Forever tier (100 IDs/month with names + LinkedIn) is genuinely useful for solo founders piloting the product. The platform fails for EU/APAC outbound (US-only data is structural) and for compliance-sensitive procurement (some teams block person-level tools by policy regardless of legality). For US-focused teams with mature outbound, RB2B is one of the most distinctive tools in B2B SaaS in 2026.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from RB2B, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
RB2B starts at $129/month (Plus tier - Up to 500 identifications/month · work emails included · Slack notifications · basic CRM sync). Higher tiers scale to Custom (Enterprise). For a credit plan whose unused credits roll over, Derrick App starts at 20 EUR/month for 10,000 credits spent in the web app, Google Sheets, Claude or the API.
RB2B's free tier provides Free forever (limited identifications) - useful for evaluation but rarely enough for production use. Paid plans start at $129/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
RB2B's headline price ($129/month) is the floor. US-only data - EU + APAC visitors return zero matches regardless of tier. Free tier doesn't include work emails (LinkedIn URLs + names only) - meaningful gap for outbound workflows. Identification caps reset monthly - hitting the cap stops new IDs until next cycle. API access gates to Premium ($499). Multi-team workspaces are Enterprise-only.
RB2B starts at $129/month and scales with usage + seats. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app, Google Sheets, Claude or the API, and what you do not use rolls over. For us teams wanting person-level signal that don't need the full visitor identification platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on RB2B depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free forever (limited identifications)) is genuinely free, but caps usage tightly.
For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full RB2B alternatives guide for the ranked decision framework.
Keep exploring
Comparing options? These are the other intent & abm tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
Rollworks review: 3.2/5. Mid-market ABM with bundled AdRoll display ads, custom pricing from about $10,000/yr. For AdRoll users, not teams u
See pricing →
Terminus review: 3.1/5. Mid-market ABM with unique email-signature marketing, custom pricing from about $40,000/yr. For signature-led ABM, n
See pricing →
Warmly review: 3.4/5. Website deanonymization, intent and AI chat in one platform, free tier then $10,000/year. For high-traffic, signal-dri
See pricing →
Albacross review: 3.3/5. EU visitor identification with intent signals, 14-day free trial then €59/mo (annual). For EU mid-market pilots, no
See pricing →Go further
Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →